Thought Leadership

Giving Privacy a Human Touch eBook

Telcos are at an inflection point. For years, they’ve faced mounting pressure from better-funded, more innovative tech competitors, and seen a return on investment, profits and market share slowly dwindle.

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Embracing AI: The Key to Driving Growth and Revenue in the Telecom Industry

The Benefits of AI Adoption Artificial intelligence (AI) is a transformative technology with a broad range of use cases that are transforming industries across the world’s economy. From infrastructure that “self-heals” to radically reimagined customer service and experience, from large-scale hyper-personalization to automatically created marketing messages and images, AI solutions can powerfully augment and sometimes […]

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Why customer segmentation needs to become more dynamic

Customers expect relevant communication. Each customer that makes up a brand’s customer base is a  unique individual with various needs, expectations and pain points. To effectively communicate and support them, organizations must acknowledge their diversity, and act accordingly.  Customer segmentation refers to the process of dividing customers into subgroups based on similar characteristics and variables […]

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How AI is vital in boosting customer segmentation

Getting customer segmentation right is easier said than done. In many cases, businesses’ efforts are hampered by complex data analysis processes that may require a large investment by the data science team or the use of third-party consultants to develop the right models. Because these efforts take so long and are so expensive to complete, […]

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Make weblogs safe and valuable for marketing: A Guide for Telcos and CSP

Privacy is the main concern to using weblog data Telco customers reward true personalization with high ROI. At the same time, they demand a brand experience that protects their privacy. A dataset that could solve both of those issues, when used correctly, is weblogs. An incredibly underutilized asset that all telcos possess. However, concerns about […]

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Make weblogs safe and valuable for marketing

Telecommunication companies sometimes veer away from an incredibly rich, yet underutilized dataset – data already in their possession – weblog data. Concerns about privacy, scalability challenges, and fears of potential misuse have created significant hesitation. This has been stopping Communication Service Providers (CSPs) from leveraging their weblogs to offer more relevant marketing and from monetizing […]

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Still in the dark ages? Why telco personalization efforts are falling behind

Personalization is vital to any successful telco marketing campaign. In today’s highly saturated market, providers can’t afford to compete solely on price. They must instead forge personal relationships with both new and existing customers in order to secure the greatest possible share of wallet, based on a deep understanding of who these people really are. […]

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Why telcos aren’t doing personalization as well as they think

Most telco marketers recognize the importance of personalization to their efforts. Impersonal, mass market campaigns won’t provide customers with the relevance they demand, leading to lower engagement and poorer return on investment, and professionals know this. But understanding what needs to be done and doing it in a way that actually meets the needs of […]

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Telcos, personalization and the missing millions webinar

Marketing campaigns are won and lost on the accessibility and quality of the data companies have about their customers. On paper, telecom operators have a huge advantage in this area because no sector holds the same volume or variety of customer data. But are these firms really making the most of this?

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