Events

Banks won the efficiency race, but lost the loyalty battle. As acquisition costs soar and bonuses replace relationships, Latin American banks face an unfair fight. The next competitive edge isn’t more AI or automation, it’s understanding customer intent in the moments that truly matter.

Ever wonder how many apps are on your phone? Or how many times a day you check it?
According to our survey, 54% of people have between 30 and 89 apps installed.
21.5% check their phones more than 15 times per hour.

AI is reshaping customer engagement in what many are calling a new “iPhone moment.” As cookies disappear and privacy takes center stage, Edge AI emerges as the key to delivering personalization without compromising trust.

Los bancos ganaron la carrera de la eficiencia, pero perdieron la batalla por la lealtad. Con costos de adquisición en aumento y clientes que cambian por incentivos, la verdadera ventaja competitiva ya no es más automatización, sino comprender la intención del cliente en el momento clave.

As cyber threats become more sophisticated, real-time, privacy-first security solutions are no longer optional, they’re essential. Intent Edge is a next-generation, on-device AI platform designed to enhance fraud detection and cybersecurity in mobile applications.

AI is evolving at an unprecedented pace, reshaping industries and consumer relationships. At IESE’s Global Alumni Reunion, Jonathan Lakin, CEO of Intent HQ, shared insights into AI’s exponential growth, privacy-focused solutions like Edge AI, and the organizational challenges of adapting to autonomous systems. The future is here, are you ready to thrive?

Missed our webinar in partnership with eMarketer or need a quick recap? Dive into how AI and data science are changing customer engagement through hyper-personalization. Led by eMarketer’s Jeremy Goldman, this session spotlighted Intent HQ’s Chief Revenue Officer, Jonathan Woolf. Jonathan shared actionable insights, innovative strategies, and emerging technologies that empower businesses to connect with customers on a deeper level, all using first-party data in a privacy-safe way.

The 4th IESE Congress in Barcelona showcased how AI is revolutionizing consumer loyalty. Industry leaders explored real data insights, innovative AI strategies, and tools like Market Explorer to redefine loyalty programs and enhance customer engagement. The event offered actionable takeaways and networking opportunities, driving the future of loyalty.

At AntiCon 2024, Intent HQ’s Chief Revenue Officer, Jonathan Woolf, and Ali Malek, Executive Director of Data Science at OMD EMEA, took the stage to explore hyper-personalization in the age of AI. From leveraging Edge AI for privacy-first personalization to using Causal AI to identify Persuadable audiences, their session offered actionable strategies for turning data into meaningful customer experiences. Missed it? Watch the full talk to learn how AI is revolutionizing marketing.

Explore insights from industry experts at The Drum Live on the future of AI-driven hyper-personalization. Learn how empathy, trust, and data transparency are shaping customer engagement.

Commerce Media is reshaping how brands connect with shoppers, and yet many networks are still missing out on critical opportunities for growth. Advancements in AI can provide a wealth of opportunities for Retail and Commerce Media platforms to enhance their network offerings and provide true, two-way value. 

Join us at the Intent HQ 4th IESE Congress in Barcelona. Explore the transformative impact of AI on consumer loyalty and loyalty programs. Reserve your seat now to gain valuable insights and network with industry experts.