Sign Up Now to Attend Intent HQ 4th IESE Congress, Barcelona.

4 min. Read

The 4th IESE Congress in association with Intent HQ takes place on Wednesday 16th October in the Campus North from IESE Barcelona.

The future of your brand loyalty strategy will be fundamentally impacted by the application of Artificial Intelligence. We’re bringing you an exclusive mix of authoritative academic and commercial insights in a single half-day conference in Barcelona!

What you’ll learn at the Intent HQ 4th IESE Congress

Attendees will delve into the transformative impact of Artificial Intelligence on traditional loyalty programs. Discover the latest advancements in AI technologies applied to loyalty programs, along with research findings from several consumer sectors in Spain.

See the full agenda below along with what you can expect from the day. 

AGENDA:

Wednesday 16th October

Campus Norte IESE Barcelona

All presentation sessions will be bi-lingual in Spanish and English with live translation. 

8:30 AM: Registration & Networking

  • Kick off the day by connecting with industry peers and experts alike.

8:55 AM: Institutional Welcome by Jaume Armengou


9:00 AM: Unlocking Consumer Loyalty through AI


09:50 AM: Consumer Loyalty under the spotlight: a Market Explorer study of key markets in Spain

  • Phil Douty, Global VP Intent xChange
  • Explores the evolving concept of consumer loyalty, especially in light of the recent price crisis in Spain.
  • Through a detailed analysis of four key market sectors, we’ll examine the limitations of relying solely on 1st-party and traditional 3rd-party data to truly understand consumer behavior. The session will demonstrate how real transactional data at scale can offer dynamic insights, helping businesses identify when and how often their customers spend with competitors, and how much they are spending unlocking new strategies to maintain and enhance loyalty.

10:30 AM: Round Table: What is Consumer Loyalty? How do you encourage greater loyalty?


11:20 AM: Coffee break


11:40 AM: Loyalty in Tomorrow’s world: The revolution of Generative AI in marketing and its relevance for the consumer

  • Jonathan Lakin, CEO of Intent HQ.
  • Understand the impact of Gen AI on consumer behavior and its significance for future loyalty strategies.

12:20 PM: Consumer Engagement at the Edge: How distributed AI facilitates loyalty programs

  • Ofer Tziperman, SVP at Intent HQ.
  • Learn how Distributed AI technologies can enhance and optimize loyalty programs, improving consumer engagement and loyalty outcomes.

1:00 PM: 1 1 Interviews: Generative & distributed AI at the heart of consumer engagement

  • Víctor Sánchez de Prada, Digital Service Director – MasOrange
  • Juan Carlos Grijelmo, Chief Data Officer – Engel Energy
  • Nadia Macicakova, CEO, Mexmovil
  • Moderator: Alfonso Urien, Director of the Intent HQ Chair.
  • Explore how Gen AI is disrupting traditional customer engagement methods and driving innovation in loyalty strategies.

1:45 PM: Final Conclusions

  • Wrap up the day’s insights with Prof. José Luis Nueno and Alfonso Urien, leaving you with key takeaways to propel your organization forward.

2:00 PM: Cocktails & Networking

  • Wind down the day with cocktails and valuable networking opportunities.

Don’t miss out on this opportunity to gain invaluable insights, forge meaningful connections, and transform your approach to consumer loyalty. 


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