Telecommunication companies sometimes veer away from an incredibly rich, yet underutilized dataset – data already in their possession – weblog data. Concerns about privacy, scalability challenges, and fears of potential misuse have created significant hesitation. This has been stopping Communication Service Providers (CSPs) from leveraging their weblogs to offer more relevant marketing and from monetizing […]
Join Intent HQ and Databricks at Big Data Ldn 2023. Learn how Intent HQ uses Causal AI to understand what motivates customers to engage positively with a subscription model business.
B2B2C shopping center operator HB Reavis used Intent Edge’s in-app insights to personalize event invites, achieving a record 287% click-through rate increase. This targeted outreach boosted retailer sales and footfall, proving the power of real-time shopper data for B2B2C success.
Diversity and inclusion are values we really believe in at Intent HQ, so we were thrilled to be recognised for our efforts with a ‘Best Tech Employer’ award shortlisting from Women in Tech.