Company
No one is average.
We believe every person is unique, with evolving needs, preferences and intentions. Reducing individuals to stereotypes may simplify marketing, but it becomes transactional and diminishes value. We reject this approach. When human behaviour is better understood, relevance improves — and when relevance improves, value follows.
By combining advanced AI with a total commitment to personal boundaries, we develop technology that understands individuals' needs, recognises relevant opportunities and thus makes a meaningful difference in people's lives. Underpinning it all is an uncompromising respect for personal privacy, embedded at the core of everything we do.
We seek to be recognised as a trusted intelligence that understands what fits each individual — anticipating needs with precision and as a result, enhancing lives seamlessly, responsibly and with meaningful relevance.
Our values
300M+
Customer profiles managed
$115bn
Customer value underpinned
49
Patents
AI Business
of the Year 2025
SOC 2 Type II
Certified
ISO 27001
Certified
ISO 27018
Certified
Best AI Ethics
And Diversity Strategy 2025
Leadership
Gordon Power
Non-Executive Chairman
Jonathan Lakin
Chief Executive Officer & Co-Founder
Lawrence Chapman
Chief Operating Officer & Co-Founder
Sharifah Amirah
Chief Client Officer
Peter Munro
Chief Financial Officer
Tobie Alberts
Chief Technology Officer
Jonathan Woolf
Chief Revenue Officer
Gil Levy
SVP Edge Revenue Lab
Ofer Tziperman
SVP Business Development
Our Senior Team
Alexander Alvén
VP Finance Operations
Andrew Cole
VP Value Realisation
Jason Cornock
VP Privacy & InfoSec
Jerry Lieveld
VP of Design
Kipp Gearhart
VP Sales Americas
Ryan Mackie
VP of Legal & Data Protection Officer
Shafeeq Shajahan
VP of Product
Albert Pastrana
Director of Engineering & General Manager BCN
Ben Marnan
Director, Data Strategy & Insights EMEA
Lewis Longman-Jones
Global Solutions Director
Lisa Bolsover
Global Director of People
Rachel Yeomans
Director, Data Strategy & Insights NA
Sangram Reddy
Director of AI Technology
Scott Macintosh
Director, Financial Planning and Analysis
Tom Reeve
Director of Cloud Technology
Adam Wilson
Head of Delivery & Change
Colin White
Head of Marketing