In today’s hyper-competitive landscape, consumer expectations on brands continue to soar. This means businesses must seize every opportunity to stand out and drive growth. One key strategy is customer experience optimization, which has become essential for businesses across industries. By leveraging powerful data insights and placing the user at the heart of their operations, businesses […]
Consumers want a personal relationship with their brands. But they also don’t want to feel as though they’re being spied on or having their personal details used inappropriately by marketers.
What fun and what an honor to host a fireside chat with Professor Jose Luis Nueno of IESE Business School and Merkle CTO Matthew Mobley! In brief, he discussed the intense pressures already hurting traditional retailers in the EU and US before the Covid-19 pandemic, which had resulted in falling revenue. Now weakened further by the pandemic, they face tough challenges adapting to the new normal.
To successfully attract and convert consumers today, it’s important to understand them first. Understanding their preferences, needs and pain points allows you to market your products and services more effectively. Conducting a customer behavior analysis is the first step in getting to know your customers on a deeper level, so you can improve your marketing […]