Telcos are at an inflection point. For years, they’ve faced mounting pressure from better-funded, more innovative tech competitors, and seen a return on investment, profits and market share slowly dwindle.
Commerce Media is reshaping how brands connect with shoppers, and yet many networks are still missing out on critical opportunities for growth. Advancements in AI can provide a wealth of opportunities for Retail and Commerce Media platforms to enhance their network offerings and provide true, two-way value.
Explore insights from industry experts at The Drum Live on the future of AI-driven hyper-personalization. Learn how empathy, trust, and data transparency are shaping customer engagement.
Marketing campaigns are won and lost on the accessibility and quality of the data companies have about their customers. On paper, telecom operators have a huge advantage in this area because no sector holds the same volume or variety of customer data. But are these firms really making the most of this?