The 2025 Martech & Marketing Operations Report is here. AI has crossed the tipping point. It’s not just an enhancement, it’s the foundation of a new marketing era. This fourth annual report, produced with LXA and based on insights from 201 global CMOs and senior leaders, explores how organisations are reshaping their strategies with AI agents, composable stacks, and data-led execution.
You’ve probably heard the phrase ‘data is the new oil’, which refers to the fact that digital information has become many businesses’ most valuable asset. This is particularly true of the records enterprises hold about their customers, which are often the crown jewels of any brand’s data holdings. The importance of a customer intelligence platform […]
Privacy is the main concern to using weblog data Telco customers reward true personalization with high ROI. At the same time, they demand a brand experience that protects their privacy. A dataset that could solve both of those issues, when used correctly, is weblogs. An incredibly underutilized asset that all telcos possess. However, concerns about […]
The current situation with millions of people confined to home and eschewing physical meetings has highlighted the way that social media has captured our imagination.