El disruptor de moda rápida Shein está sacudiendo el mercado español, superando a gigantes europeos como Zara tanto en búsquedas online como en crecimiento. A pesar de las preocupaciones éticas, los bajos precios de Shein y su enfoque estratégico en las ciudades más pequeñas están conquistando a los jóvenes profesionales. El Market Explorer de Intent HQ revela estos datos, mostrando el crecimiento del 67% de Shein y su potencial para superar a Primark en dos años. No te quedes atrás: Market Explorer revela datos reales sobre los consumidores para ayudar a las marcas a adaptarse y prosperar en la era Shein.
Smart service providers are already deepening their customer relationships by delivering services built around each person they serve. The key is robust, human-based data insights—that take the form of a deep and holistic understanding of every individual.
What fun and what an honor to host a fireside chat with Professor Jose Luis Nueno of IESE Business School and Merkle CTO Matthew Mobley! In brief, he discussed the intense pressures already hurting traditional retailers in the EU and US before the Covid-19 pandemic, which had resulted in falling revenue. Now weakened further by the pandemic, they face tough challenges adapting to the new normal.
The marketing world has a serious problem. The age of mass marketing is coming to an end and it’s time for relevance marketing to take its place.