Fast fashion disruptor Shein is shaking up the Spanish market, outpacing European giants like Zara in both online searches and growth. Despite ethical concerns, Shein’s low prices and strategic focus on smaller cities are winning over young professionals. Intent HQ’s Market Explorer reveals these insights, showing Shein’s 67 percent growth and potential to overtake Primark within two years. Don’t get left behind: Market Explorer unlocks real-world consumer data to help brands adapt and thrive in the Shein era.
The 4th IESE Congress in Barcelona showcased how AI is revolutionizing consumer loyalty. Industry leaders explored real data insights, innovative AI strategies, and tools like Market Explorer to redefine loyalty programs and enhance customer engagement. The event offered actionable takeaways and networking opportunities, driving the future of loyalty.
Customers today care more than ever about the values of the companies they do business with. They want to know the brands they choose are socially and environmentally conscious and will quickly vote with their feet if they think enterprises aren’t doing enough, or aren’t taking the issue seriously.
Intent HQ enhances AI capabilities and accelerates innovation through Databricks partnership, enabling robust, scalable data solutions for customer engagement.