There’s more than one way to grow your business. But while efforts to tempt new customers away from competitors with enticing offers may take up the bulk of a telco’s marketing budget, focusing on the customers you already have can also prove highly beneficial. You’re already at an advantage with these people as you have […]
Data is essential for any business today. But having access to data and using it effectively are two very different things. For instance, are you sure the picture it’s painting for you is really accurate?
Verizon partners with Intent HQ to improve sector-leading churn prediction accuracy by up to 3.5%.
Los bancos ganaron la carrera de la eficiencia, pero perdieron la batalla por la lealtad. Con costos de adquisición en aumento y clientes que cambian por incentivos, la verdadera ventaja competitiva ya no es más automatización, sino comprender la intención del cliente en el momento clave.