In the Great Competitive Paradox story, we mentioned the concept of the Digital Twin. We described how the FANG companies create a digital profile that represents part of the real customer. They use this profile in order to engage in a more individual way, creating a highly personalised customer experience that in turn leads to a magnetic, sticky attraction to their brand.
Intent HQ is proud to announce we won the Women in Tech Best Employer award in the 50-149 employees category for the second consecutive year. This remarkable achievement showcases Intent HQ’s unwavering commitment to fostering Diversity, Equity, and Inclusion (DE&I) within our organization. Quadrupling the Team: Evidencing Year on Year Growth of Female Hires Diversity, […]
Customer experience optimization has become a key focus for businesses across multiple industries. By prioritizing the customer journey and delivering exceptional experiences, organizations can unlock numerous benefits that drive growth and overall success. In this article, we will explore five key benefits of customer experience optimization. One of the primary benefits of customer experience optimization […]
Nowadays words like “agile”, “lean”, “scrum” or “kanban” have been abused so many times that some of its initial values or ideas have been lost. Many people think (and say) they are agile because they do stand-ups; some others are trying to come up with new “smart” acronyms (SAFe, LeSS…) for unknown reasons (because the old buzzwords don’t sell anymore?)