Banks won the efficiency race, but lost the loyalty battle. As acquisition costs soar and bonuses replace relationships, Latin American banks face an unfair fight. The next competitive edge isn’t more AI or automation, it’s understanding customer intent in the moments that truly matter.
Missed our webinar in partnership with eMarketer or need a quick recap? Dive into how AI and data science are changing customer engagement through hyper-personalization. Led by eMarketer’s Jeremy Goldman, this session spotlighted Intent HQ’s Chief Revenue Officer, Jonathan Woolf. Jonathan shared actionable insights, innovative strategies, and emerging technologies that empower businesses to connect with customers on a deeper level, all using first-party data in a privacy-safe way.
The Covid-19 pandemic was a driving force for businesses to innovate and pivot strategies. Telco and other service providers have long been viewed as utility companies by today’s consumers – customers might not necessarily love their service providers, but they do love the things they make possible. At the start of the global quarantine, service providers around the world were under immense pressure to deliver their services effectively to consumers.
It was expected to die. Instead, it continues to grow.
Despite the rise of GDPR and other privacy regulations, marketing demand for third-party data has continued to drive billions of dollars of double-digit growth.