Utter the words ‘data breach’, and the news spreads just as fast as any 5G network. Over the past 10 years, there have been 300 data breaches involving the theft of 100,000 or more records according to Forbes. And per the World Economic Forum, as of 2019, cyber-attacks are considered among the top five risks to global stability. Sadly, this news isn’t new. But considering that most of the individuals affected by the T-Mobile breach weren’t even existing customers, the headline doesn’t evoke much confidence.
In today’s world, technology is moving at speed. Disruption is occurring so frequently across so many industries even the biggest businesses are concerned about survival. They are right to be worried. Just look at the Netflix example, they are a classic disruptor. They have come into a world of TV and movies and changed the game.
Los bancos ganaron la carrera de la eficiencia, pero perdieron la batalla por la lealtad. Con costos de adquisición en aumento y clientes que cambian por incentivos, la verdadera ventaja competitiva ya no es más automatización, sino comprender la intención del cliente en el momento clave.
Discover the shift from third-party cookies to privacy-focused marketing and how brands can adapt for a trust-based future in digital advertising