We are excited to announce that Andy Cole, Global Director of Applied Data Science at Intent HQ, will be on stage presenting at this year’s Big Data LDN show. Andy is an expert on Causal AI and will be presenting how Intent HQ combines rich behavioral data with knowledge from past events to understand the influences that motivate a customer to engage positively with a subscription model business.
Causal Artificial Intelligence, refers to a branch of artificial intelligence (AI) that aims to understand and model cause-and-effect relationships in data. While traditional AI methods focus on identifying correlations and patterns in data, causal AI goes a step further by attempting to understand the underlying causes and effects driving those patterns. Causal AI seeks to answer questions such as “What caused this outcome?” or “What would happen if we intervened in a certain way?” By identifying causal relationships, AI systems can make more accurate predictions and generate actionable insights.
Andy Cole is an applied data scientist, analytics leader, and data strategist with 13 years experience delivering bleeding-edge customer machine learning and analytics strategy in the Telco, Financial Services, and Retail Sectors. Andy specializes in delivering behavioral analytics at scale.
At Intent HQ, he is spearheading the application of Causal AI, a branch of artificial intelligence that aims to understand and model cause-and-effect relationships in data.
On the 28th of May, we hosted the Intent HQ 3rd Annual IESE Congress, where we explored the impact of AI on customer loyalty and loyalty programs, and its effect on consumer goods and services. Key Takeaways Throughout the day, leading experts and brand executives shared insights on the transformation of customer loyalty and the […]
Customer experience optimization refers to the ongoing process of understanding and meeting the needs of diverse customers across all touchpoints. It focuses on helping businesses build strong connections with their audience, increase customer satisfaction and drive loyalty and advocacy. In this article, we will explore five essential customer experience optimization strategies that can transform your […]
By no means all of the regulatory action under GDPR has been accomplished through fines on organizations. It is expected that the EU legal consensus regarding privacy will strongly influence their behavior. Since GDPR’s introduction, most regulators have taken a consultative stance, giving advice and looking for incremental improvements in behavior.
At Intent HQ, we are at the forefront of navigating the complex terrain of AI biases, a critical aspect that shapes the future of fair and equitable AI systems. In our endeavor, we understand that AI’s transformative power hinges not just on its technical prowess but on its ethical application. This commitment aligns with our broader mission: to turn vast, unstructured data into actionable insights, ensuring privacy and security remain paramount.