About us

Who We Are

Intent HQ, is a visionary company redefining the landscape of AI and customer data analytics, firmly placing customer privacy at the heart of scalable, personalized marketing strategies and data monetization.

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Helping businesses unlock their customer data

We are pioneers in transforming first-party customer and transaction data into actionable, human-like insights that power your customer prediction models. Our leading-edge patented AI technologies empower global enterprises to shift away from mass marketing towards more balanced, value-driven customer interactions.

How we do it

Our Customer AI platform manages over 100 million profiles, processing over 139 billion events daily and 130TB monthly, ensuring compliance and privacy. With ten years of AI development and £60M invested, our innovation is protected by 37 patents.  Applying bespoke data science and AI trained on millions of customer data points, we identify the signal, discarding personal data to make this a completely privacy-safe process. Our xChange marketplace makes it easy for data owners to sell or buy insights, and enhance their data using models from our Insight Maker community.

Who we are

Named AI Company of the Year in 2024 and Analytics Company of the Year in 2025 at the British Data Awards, we have also recognized by the FT1000 as one of Europe’s fastest-growing companies for third consecutive year, and Intent HQ also ranks among the STL Partners Top 100 Edge Computing Companies. 

Headquartered in London, we operate globally across North America, Europe, the Middle East, Africa, and Asia.

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British Data Awards - Analytics Company of the Year, AI Company of the Year, FT1000s Fastest Growing Companies, STL Top 100 Edge Computing

About

Meet the people behind the mission

Leadership Team

Jonathan Lakin is CEO at Intent HQ. Intent HQ were named AI Company of the Year at the British Data Awards 2024 and also recognized as one of the fastest-growing companies in Europe on the FT1000 three years in succession. They were declared by STL Partners in the Top 100 Edge Computing Companies of 2024.

Jonathan Lakin

Chief Executive Officer & Co-Founder

Lawrence Chapman is Chief Operating Officer at Intent HQ. Intent HQ were named AI Company of the Year at the British Data Awards 2024 and also recognized as one of the fastest-growing companies in Europe on the FT1000 three years in succession. They were declared by STL Partners in the Top 100 Edge Computing Companies of 2024.

Lawrence Chapman

Chief Operating Officer & Co-Founder

Sharifah Amirah is Chief Client Officer at Intent HQ. Intent HQ were named AI Company of the Year at the British Data Awards 2024 and also recognized as one of the fastest-growing companies in Europe on the FT1000 three years in succession. They were declared by STL Partners in the Top 100 Edge Computing Companies of 2024.

Sharifah Amirah

Chief Client Officer

Natalie Toms

Chief Financial Officer

Jonathan Woolf is Chief Commercial Officer at Intent HQ. Intent HQ were named AI Company of the Year at the British Data Awards 2024 and also recognized as one of the fastest-growing companies in Europe on the FT1000 three years in succession. They were declared by STL Partners in the Top 100 Edge Computing Companies of 2024.

Jonathan Woolf

Chief Revenue Officer

Tobie Alberts

Chief Technology Officer

Gil Levy

SVP Edge Revenue Lab

Ofer Tziperman is SVP Business Development at Intent HQ. Intent HQ were named AI Company of the Year at the British Data Awards 2024 and also recognized as one of the fastest-growing companies in Europe on the FT1000 three years in succession. They were declared by STL Partners in the Top 100 Edge Computing Companies of 2024.

Ofer Tziperman

SVP Business Development

Pascal Gillan

Group Head of Product

Sangram Reddy

Sangram Reddy

Director of AI Technology

Rachel Yeomans

Director, Data Strategy & Insights North America

Albert Pastrana

Director of Engineering

Lisa

Lisa Bolsover

Global Director of People

Igor Pechersky

Head of Data Science – Edge

Kipp Gearhart

VP Sales Americas

Alexander Alvén

VP Finance Operations

Andrew Cole

Global Director Applied Data Science

Lewis Longman-Jones

Global Solutions Director

Ben Marnan

Director of Data Strategy & Insights EMEA

Kalin Kirev

Head of Client Operations

Colin White

Head of Marketing

Tomer Lekach

Head of Mobile Engineering

George Beard

Procurement Manager

Scott Macintosh

Financial Planning & Analysis Director

Hardeep Kang

Senior Legal Counsel

Sunil Patel

Financial Controller

Tom Reeve

Director of Cloud Technology

Board and Advisors

Gordon Power

Chairman

Peter Munro

Advisor & Board Member

Dave Martin

Product & Technology Advisor

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Diversity, equity & inclusion at Intent HQ

Our DEI Mission:

“To create, grow, and sustain a global, diverse and inclusive culture, where differences drive innovative solutions to help meet the needs of our teams and our customers“.

We recognize the power of a passionate, inclusive culture that promotes the power of the individual in creating a more equitable environment for all employees. This does not just mean recruiting diverse talent, but striving to ensure that we develop and retain an empowered workforce that allows for different perspectives and backgrounds to flourish, push innovation, support growth and enable robust, well-rounded decision-making and outcomes.

Here at Intent HQ, we see DEI as part of our DNA, and, steered by our ‘ConnectwithIntent’ team, we strive to embed our initiatives into the fabric of our business, connecting at all levels of our organisational dimensions.

We cannot claim to be perfect, understanding that there will always be opportunity to improve and develop, but we are excited to continue on our journey to strive to be the best version of ourselves, offering all employees a diverse, inclusive culture in which differences drive innovation.

We welcome the opportunity to discuss our initiatives with you.

Recent Dei Achievements

Winner of ’Best Tech Employer (51-149 Employees)’ at the Women in Tech Awards 2022 and 2023, finalists for the 2023 ‘Best Parental Support’ award, and recipients of the ‘Highly Commended’ award for 2024.