Use Cases

How Intent HQ can support you

Spotlight Use Case

True Personalization

How do you create truly personalized relationships with your customers? By better leveraging the huge amount of data you have at your disposal.

Intent HQ’s AI-driven tools turn data into actionable information that’s relevant to each consumer.

True personalization gives you the insight to create better messaging and more loyal customers.

Use Case

True Personalization

The Current Situation

Telcos have access to vast amounts of valuable data. But traditionally, they’ve not used this to its full effect, instead opting for mass-market campaigns that don’t connect with individuals on a personal level.

The Opportunity

This means they’re missing out on huge opportunities to increase revenue and boost customer loyalty. But by using the right customer intelligence platform, you can develop marketing messages that use true personalization, or hyper-personalization, to connect with consumers on a deeper level.

Using Intent HQ

A more complete human understanding of your users enables the use of true personalization, making for a richer relationship with your customer. You’ll be able to understand their interests and drivers to tailor your activities accordingly. Whether you’re trying to reduce churn, increase upsells or improve customer experience, true personalization is a vital tool to connect with consumers.

Spotlight

Use Case

Data Monetization

The Current Situation

First-party consumer data that you’ve generated about your customers is a highly valuable, yet sensitive asset. But while there are huge opportunities for data monetization, many firms do not have the capabilities or privacy controls needed to turn this raw data into revenue.

The Opportunity

The more you know about your customers, the more valuable the data you gather will be to key partners. Businesses that can offer highly personalized insights into their user base stand well-placed to monetize this data and provide innovative services.

Using Intent HQ

Big data monetization in telecoms offers huge potential as long as firms can handle this data carefully and do not breach consumers’ privacy. Get this right and you’ll build long-lasting relationships with both customers and partners.

Use Case

True Personalization

The Current Situation

Telcos have access to vast amounts of valuable data. But traditionally, they’ve not used this to its full effect, instead opting for mass-market campaigns that don’t connect with individuals on a personal level.

The Opportunity

This means they’re missing out on huge opportunities to increase revenue and boost customer loyalty. But by using the right customer intelligence platform, you can develop marketing messages that use true personalization, or hyper-personalization, to connect with consumers on a deeper level.

Using Intent HQ

A more complete human understanding of your users enables the use of true personalization, making for a richer relationship with your customer. You’ll be able to understand their interests and drivers to tailor your activities accordingly. Whether you’re trying to reduce churn, increase upsells or improve customer experience, true personalization is a vital tool to connect with consumers.

Use Case

Churn Management

The Current Situation

Reducing churn should be a top priority for every telco, as it costs much more to acquire a new customer than retain an existing one. However, to do this effectively, you need to know why your customers are leaving so you can implement effective churn prediction models.

The Opportunity

Customer churn analysis ensures you have a rich understanding of your customers. Network data can show you what matters to them, what your customer thinks about you and what incentives would make them stay. In turn, this secures revenue and boosts consumer loyalty.

Using Intent HQ

Churn management is something that needs to be ingrained throughout your relationship, from the very first interaction. Providing a strong, truly personalized service to build trust means customers will be far more likely to stay. But you can only do this if you have a thorough understanding of your customer.

Keep

Use Case

True Personalization

The Current Situation

Telcos have access to vast amounts of valuable data. But traditionally, they’ve not used this to its full effect, instead opting for mass-market campaigns that don’t connect with individuals on a personal level.

The Opportunity

This means they’re missing out on huge opportunities to increase revenue and boost customer loyalty. But by using the right customer intelligence platform, you can develop marketing messages that use true personalization, or hyper-personalization, to connect with consumers on a deeper level.

Using Intent HQ

A more complete human understanding of your users enables the use of true personalization, making for a richer relationship with your customer. You’ll be able to understand their interests and drivers to tailor your activities accordingly. Whether you’re trying to reduce churn, increase upsells or improve customer experience, true personalization is a vital tool to connect with consumers.

Use Case

Churn Management

The Current Situation

Reducing churn should be a top priority for every telco, as it costs much more to acquire a new customer than retain an existing one. However, to do this effectively, you need to know why your customers are leaving so you can implement effective churn prediction models.

The Opportunity

Customer churn analysis ensures you have a rich understanding of your customers. Network data can show you what matters to them, what your customer thinks about you and what incentives would make them stay. In turn, this secures revenue and boosts consumer loyalty.

Using Intent HQ

Churn management is something that needs to be ingrained throughout your relationship, from the very first interaction. Providing a strong, truly personalized service to build trust means customers will be far more likely to stay. But you can only do this if you have a thorough understanding of your customer.

Grow

Use Case

Improved Upsell

The Current Situation

Telcos across the globe suffer from varying degrees of failure when it comes to upsell and cross-sell opportunities. What often feels like a guessing game, customer bases are inappropriately targeted, and mass-marketed to, because audience-targeting decisions lack the human-centric behavioral insights they could be extracting from their first-party customer data.  As a result, contact opportunities are wasted, negatively impacting net promoter scores and failing to deliver strong conversion rates.

The Opportunity

Operators that fail to convert upsell and cross-sell opportunities can quickly find themselves facing ever-smaller margins as they’re forced to compete on price and value. But being able to effectively offer upsell or cross-sell opportunities gives firms a great chance to boost their revenue and margins from existing customers, while also building loyalty and cutting churn.

Using Intent HQ

Knowing which customers to target, with what messaging and at what time, is vital in the success of these strategies. Developing a richer, more personalized understanding of your individual customers using first-party data lets you greatly increase your response rates by targeting individuals with messaging that truly resonates with them.

Monetize

Use Case

Data Monetization

The Current Situation

First-party consumer data that you’ve generated about your customers is a highly valuable, yet sensitive asset. But while there are huge opportunities for data monetization, many firms do not have the capabilities or privacy controls needed to turn this raw data into revenue.

The Opportunity

The more you know about your customers, the more valuable the data you gather will be to key partners. Businesses that can offer highly personalized insights into their user base stand well-placed to monetize this data and provide innovative services.

Using Intent HQ

Big data monetization in telecoms offers huge potential as long as firms can handle this data carefully and do not breach consumers’ privacy. Get this right and you’ll build long-lasting relationships with both customers and partners.