Customer Value

Increasing customer lifetime value is a winning strategy.

All Use Cases


Maximizing customer lifetime value is every marketer’s goal. Understanding your customer base is crucial, but traditional methods using CRM, usage, and care data lack the behavioral insight you need to understand buying habits.

Intent Lift and Intent xChange change that by leveraging untapped first-party and second-party datasets and combine them with your existing customer data to create a deeper understanding of customer behavior. Our proprietary AI does the work for you, uncovering the characteristics and behaviors of customers who have already converted and identifying similar customers across your base with the highest potential to convert.

These insights enable timely upsell and cross-sell opportunities.

Getting Upsell Campaigns Right – Why Personalization Matters

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Why Upselling Deserves Closer Attention – And How To Do It Right

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Intent products at Work

Learn more about the various products working together to turn signal into relevance and revenue for your business.