Marketing

Inside a modern shopping center. Boost Retail Sales with Intent Edge: B2B2C shopping center operator HB Reavis used Intent Edge's in-app insights to personalize event invites, achieving a record 287% click-through rate increase. This targeted outreach boosted retailer sales and footfall, proving the power of real-time shopper data for B2B2C success.

HB Reavis Success Story

B2B2C shopping center operator HB Reavis used Intent Edge’s in-app insights to personalize event invites, achieving a record 287% click-through rate increase. This targeted outreach boosted retailer sales and footfall, proving the power of real-time shopper data for B2B2C success.

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6 essential customer experience optimization strategies to enhance your business

Customer experience optimization refers to the ongoing process of understanding and meeting the needs of diverse customers across all touchpoints. It focuses on helping businesses build strong connections with their audience, increase customer satisfaction and drive loyalty and advocacy.  In this article, we will explore five essential customer experience optimization strategies that can transform your […]

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image credit: iStockphoto/Kerkez

4 ways customer journey analytics can boost your business

Understanding how your customers interact with your brand is essential for the success of any business. This helps firms identify what they’re doing well when it comes to converting and retaining customers, in addition to any pain points that require attention. Regardless of the sector you operate in, customer journey analytics plays a key role […]

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Top tools and techniques for conducting effective customer behavior analysis

To successfully attract and convert consumers today, it’s important to understand them first. Understanding their preferences, needs and pain points allows you to market your products and services more effectively.  Conducting a customer behavior analysis is the first step in getting to know your customers on a deeper level, so you can improve your marketing […]

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Why customer segmentation needs to become more dynamic

Customers expect relevant communication. Each customer that makes up a brand’s customer base is a  unique individual with various needs, expectations and pain points. To effectively communicate and support them, organizations must acknowledge their diversity, and act accordingly.  Customer segmentation refers to the process of dividing customers into subgroups based on similar characteristics and variables […]

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