Why Telco marketers should strive for true personalization
Effective personalization should be the goal for any marketing campaign. Generic, mass-market efforts often fail to engage with customers and offer a very poor return on investment.
White Paper: How Foundational Models and Edge Computing Deliver on the Promises of Digital Personalization
2 min. Read
Welcome to the future of business innovation. In our comprehensive eBook, we unveil the transformative power of Edge computing and equip you with the knowledge and strategies needed to stay ahead in today’s rapidly evolving landscape.
Why Edge Computing Matters
Edge computing is not just a trend; it’s a necessity for businesses looking to thrive in the digital age. By bringing computation and data storage closer to the sources of data generation, Edge computing enables real-time processing, reduced latency, and improved data security.
Context is Key: From Past to Present
Moreover, the significance of Edge Computing is underscored when considering the evolution of personalized experiences. Traditional approaches often resulted in generic recommendations and irrelevant promotions. However, with the advent of context-aware personalization, businesses can now tailor experiences based on factors such as location, device type, time of day, and user intent. This shift from traditional personalization to context-aware strategies represents a pivotal moment in reshaping industries, emphasizing the critical role Edge computing plays in delivering these tailored experiences effectively.
Unlock the Full Potential of Edge Computing
Whether you’re a seasoned CIO, CTO or data scientist our eBook is your guide to unlocking the full potential of Edge computing. With actionable insights and expert advice, you’ll learn how to:
- Optimize processes, enhance decision-making, and drive growth
- Overcome common challenges and address technical debt to stay agile and competitive
- Harness the power of Edge computing to deliver personalized experiences that resonate with your audience
- Leverage Edge AI technologies to gain a competitive edge in your industry
Case Study: HB Reavis and Intent Edge
Gain insights from HB Reavis, a European shopping center owner, on how they leveraged Intent Edge to enhance shopper engagement and deliver hyper-targeted marketing campaigns. Learn how real-world personalization from Intent Edge increased click-through rates by 287%.
Download Your Free Copy Today
Don’t miss out on this invaluable resource for business transformation. Join the hundreds of forward-thinking businesses already leveraging Edge computing. Download today and stay ahead of the curve!
Related Content
Go Deeper
Think not what AI can do for Telcos, but what Telcos can do for AI
It seems unlikely that telcos are a rich breeding ground for the next set of breakthroughs in AI, but they are, they just don’t know it.
Why customer segmentation needs to become more dynamic
Customers expect relevant communication. Each customer that makes up a brand’s customer base is a unique individual with various needs, expectations and pain points. To effectively communicate and support them, organizations must acknowledge their diversity, and act accordingly. Customer segmentation refers to the process of dividing customers into subgroups based on similar characteristics and variables […]
Digital twins – why you need them in your strategy
We all know that quality customer data offers a huge amount of potential for communication service providers (CSPs) to tailor their messaging and deliver more personalized services. But having this data and using it effectively are two very different things. Using the right data science solutions is only the start of the challenge. Even though […]