Thought Leadership


Digital twins – why you need them in your strategy

We all know that quality customer data offers a huge amount of potential for communication service providers (CSPs) to tailor their messaging and deliver more personalized services. But having this data and using it effectively are two very different things. Using the right data science solutions is only the start of the challenge. Even though […]

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The top 5 telco marketing trends for 2022

As a new year begins, telcos and communications service providers around the world will be formalizing their plans for the coming months and assessing where to prioritize their marketing efforts. And in such a crowded marketplace, being able to stand out from competitors with exciting, personalized offers will be a must. To do this, it’s […]

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How data-led campaigns offer more for your money

Improving return on investment should be a top priority for communication service providers (CSPs) in their marketing campaigns. Yet in many cases, even though these companies have a wealth of information available about their customers, they aren’t using this effectively to deliver better, more personalized messaging. As a result, many campaigns are too generic or […]

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3 Kinds of Customer Data: Facts, Generalizations and Inferences

Best practice is to use all three, of course. Facts, generalizations, and inferences are defined as personal data whenever they are attributed or attributable to a customer.  They are regulated under laws such as GDPR in Europe and CPRA in California, so are rightly part of a conversation about customer data protection and privacy. Using […]

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Humanizing true personalization – What do telcos need to understand

The marketplace for telcos is tougher than ever. So if you’re to thrive in an environment where customer demands are high and new, innovative offerings are always looking to persuade consumers to switch providers, you need to stand out from the crowd. To do this, an effective personalization strategy is a must-have. This plays a […]

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Removing the blockers to ensure data monetization works effectively

Telcos generate a lot of data. Therefore, it shouldn’t be news to any firm that the first-party data they collect on their customers offers huge potential to generate additional revenue for both themselves and their partners. A strong data monetization strategy can provide a valuable source of income, enabling you to offer your chosen partners […]

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