Thought Leadership

Consumers want a personal relationship with their brands. But they also don’t want to feel as though they’re being spied on or having their personal details used inappropriately by marketers.

Personalization and customer value management are already a key growth driver for telecoms.  McKinsey says about 70% of Telecoms have at least a pilot project underway and many are successful.

Personalization is a must-have for any telco in today’s hyper-competitive environment. Being able to stand out from the noise and deliver relevant, timely messages to the right customers is essential in securing a return on investment and keeping satisfaction high.

Customers want true personalization when they interact with brands. That’s a fact backed up by a lot of research and real-world experience. But there’s a fine line between giving people what they need and overreaching to the point where your efforts become invasive or creepy. 

Personalization needs to be a part of any communication service provider’s (CSP’s) marketing strategy today. Genericized, mass-market campaigns have become ineffective as customers, who have become used to being swamped with thousands of materials on a daily basis, have learned to tune out anything that doesn’t speak directly to them. But despite the benefits of […]

Download our free eBook to find out why True Personalization could help take your business to the next level.

We all know that quality customer data offers a huge amount of potential for communication service providers (CSPs) to tailor their messaging and deliver more personalized services. But having this data and using it effectively are two very different things. Using the right data science solutions is only the start of the challenge. Even though […]

If you really want to extract the most value from your customers , your sales and marketing efforts shouldn’t stop once they’ve signed the contract.

Your customer data is the most valuable asset you have. Use it well and you stand to greatly improve revenue, customer loyalty and margins.

As a new year begins, telcos and communications service providers around the world will be formalizing their plans for the coming months and assessing where to prioritize their marketing efforts. And in such a crowded marketplace, being able to stand out from competitors with exciting, personalized offers will be a must. To do this, it’s […]

Retaining loyal customers needs to be a top priority for any communication service provider (CSP). Churn rates in the industry remain high – at around 22 percent a year – and seeing as it costs up to four times more to acquire new customers than retain existing ones, anything you can do to boost the […]

Improving return on investment should be a top priority for communication service providers (CSPs) in their marketing campaigns. Yet in many cases, even though these companies have a wealth of information available about their customers, they aren’t using this effectively to deliver better, more personalized messaging. As a result, many campaigns are too generic or […]