Thought Leadership

Customer Experience for Financial Services #CXC2017

We were at the Customer Experience Conference for Financial Services #CXC2017 this week where the focus was on design, relevance and GDPR. Kudos to the organisers for bringing together an interesting selection of speakers.

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The 6 things that help us the most in developing software

Nowadays words like “agile”, “lean”, “scrum” or “kanban” have been abused so many times that some of its initial values or ideas have been lost. Many people think (and say) they are agile because they do stand-ups; some others are trying to come up with new “smart” acronyms (SAFe, LeSS…) for unknown reasons (because the old buzzwords don’t sell anymore?)

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Telco data analytics are like email – without the send button

It’s 2017, and you would have thought that creating evidence-based systems of decision has never been easier. After all aren’t the FANG (Facebook, Amazon, Netflix & Google) doing this day in day out? Aren’t closed loop digital systems all hooked up with continual measurement, and isn’t every vendor under the sun promising you it’s easy? It can’t be that difficult!

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Data monetization & personalization for telcos – Let’s get real

This is the dream: you put vast troves of data to work, accurately predicting each customer’s wants and desires, creating individually tailored marketing, sales, and service. You solve problems before they become problems. You operate like a nimble and personalised small business, but at massive scale. Your customers love you. Your competitors wither away.

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BigData and CAP theorem in plain English

Are you a troubled developer because your boss heard about BigData and is asking you about it? Are you a CEO who just wants an understandable explanation about the CAP theorem? Are you the partner of a developer who just wants to understand what he/she is doing?

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The future of marketing is interest-based

If attention is the new currency, there simply isn’t enough of it to go around. Click-through rates are in the gutter, adblock use is growing, free reach on social isn’t free anymore, and organic search traffic is declining.

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What is a human-like customer profile?

Many customer actions leave a digital imprint — a sort of data exhaust. Content consumption produces weblogs, purchases make transaction records, and smartphones generate coordinates.

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Telcos – Take the Fast Track to Enriched Customer Insight

These days, the main discernible difference between two telco brands is often the way they treat their customers. We talk about enhancing the ‘customer experience’ and improving the ‘customer journey’ – but creating a real stand-out amongst competitors depends on developing a much deeper, more human-like understanding of customers than ever before. Telcos know that […]

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Dr. Pucketlove – Or, How I Learned to Stop Worrying and Love Parquet (partitioning)

Pucket is a Scala library which provides a simple partitioning system for Parquet. But what is Parquet and why does it need partitioning when it already supports filtering? In this post I will attempt to explain Parquet, partitioning in Hadoop, and the motivation and design of Pucket. If you’re not interested in the background, you can skip straight to some simple code examples or go to the GitHub repository.

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