Our webcast featured some uniquely qualified voices.
Professor Jose Luis Nueno is a Marketing legend. He is justifiably renowned for his insights into consumer behavior and how corporate business models should take this into account. He evaluates how the increased intensity of our digital lives has heightened the demands for consumer data protection and privacy during Covid. The pandemic has made new demands on customer experience that are driving change… we are beginning to see which demands are here to stay.
Matthew Mobley, Chief Technology Officer at Merkle, is also a well-known talent. Merkle’s Enterprise Technology Group is an innovator in marketing technology and digital transformation. During the pandemic, Matt saw many retailers who were digitizing effectively. However, some retailers found out that they were doing nowhere near enough, in specific critical areas. For them, acquisition, retention, and loyalty have been challenged during the pandemic.
During Covid, we saw major shifts in the way we live our lives. But humans are resilient and many habits run deep.
At Intent HQ, we are at the forefront of navigating the complex terrain of AI biases, a critical aspect that shapes the future of fair and equitable AI systems. In our endeavor, we understand that AI’s transformative power hinges not just on its technical prowess but on its ethical application. This commitment aligns with our broader mission: to turn vast, unstructured data into actionable insights, ensuring privacy and security remain paramount.
Telcos are at an inflection point. For years, they’ve faced mounting pressure from better-funded, more innovative tech competitors, and seen a return on investment, profits and market share slowly dwindle.
Based on previously unavailable big data transactional datasets, Market Explorer provides a new, more detailed and accurate source of category-specific market and consumer insight for brands. London, UK & Spain – May 11, 2023 – Today, customer analytics platform Intent HQ announced that its newest product, Market Explorer, has launched in Spain, a world-first with […]
At AntiCon 2024, Intent HQ’s Chief Revenue Officer, Jonathan Woolf, and Ali Malek, Executive Director of Data Science at OMD EMEA, took the stage to explore hyper-personalization in the age of AI. From leveraging Edge AI for privacy-first personalization to using Causal AI to identify Persuadable audiences, their session offered actionable strategies for turning data into meaningful customer experiences. Missed it? Watch the full talk to learn how AI is revolutionizing marketing.
