Market Insights

This visual captures the essence of Shein's influence in Spain and its impact on European fashion, blending traditional European symbols with modern and digital motifs.

Shein’s Disruptive Rise in the Spanish Fashion Market

Fast fashion disruptor Shein is shaking up the Spanish market, outpacing European giants like Zara in both online searches and growth. Despite ethical concerns, Shein’s low prices and strategic focus on smaller cities are winning over young professionals. Intent HQ’s Market Explorer reveals these insights, showing Shein’s 67 percent growth and potential to overtake Primark within two years. Don’t get left behind: Market Explorer unlocks real-world consumer data to help brands adapt and thrive in the Shein era.

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This conceptual artwork features a diverse range of people partially transformed into digital pixels, set against a modern, technology-driven cityscape.

Spain’s Digital Surge: Are Your Customers Leaving You Behind?

The surge of digitalization in Spain and beyond is reshaping consumer habits, with online shopping, entertainment, and even healthcare booming. Businesses must evolve, tapping into AI-powered analytics tools like Intent HQ’s to personalize offerings, engage via preferred channels, and stay ahead of emerging trends. Failing to adapt to the digitized customer risks falling behind in this rapidly changing landscape.

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This conceptual artwork features a diverse range of people partially transformed into digital pixels, set against a modern, technology-driven cityscape.

El auge digital en España: ¿Le están dejando atrás sus clientes?

El auge de la digitalización en España y en otros países está cambiando los hábitos de consumo, con un auge de las compras online, el entretenimiento e incluso la atención sanitaria. Las empresas deben evolucionar y aprovechar las herramientas de análisis basadas en IA, como Intent HQ, para personalizar las ofertas, interactuar a través de los canales preferidos y adelantarse a las tendencias emergentes. Si no se adaptan al cliente digitalizado, corren el riesgo de quedarse atrás en este panorama en rápida evolución.

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The 3 types of customer journey analytics feedback – and how to use it

Customers don’t just buy your products or services. They also buy your experience. In fact, almost nine out of ten consumers say the customer experience a brand provides is just as important, if not more so, than what it actually sells. This means you need to keep a close eye on how customers are interacting […]

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Webinar Review: Making sense of Post-COVID Normal

What fun and what an honor to host a fireside chat with Professor Jose Luis Nueno of IESE Business School and Merkle CTO Matthew Mobley! In brief, he discussed the intense pressures already hurting traditional retailers in the EU and US before the Covid-19 pandemic, which had resulted in falling revenue. Now weakened further by the pandemic, they face tough challenges adapting to the new normal.

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Webinar: Making Sense of Post-Covid Normal

This webinar, origianlly broadcast in June 2021, looks at how Covid-19 had completely changed the world we live in. It delved deeper into the lasting impacts it has had on different industries and explores how the future might look post covid.

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Making Sense of Post-Covid Normal

The Gist

It has been a challenging year. Frightening, sad, exhausting (especially for mothers of young children, like me), and yet interesting and often so inspiring.

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