The 4th IESE Congress in Barcelona showcased how AI is revolutionizing consumer loyalty. Industry leaders explored real data insights, innovative AI strategies, and tools like Market Explorer to redefine loyalty programs and enhance customer engagement. The event offered actionable takeaways and networking opportunities, driving the future of loyalty.
At AntiCon 2024, Intent HQ’s Chief Revenue Officer, Jonathan Woolf, and Ali Malek, Executive Director of Data Science at OMD EMEA, took the stage to explore hyper-personalization in the age of AI. From leveraging Edge AI for privacy-first personalization to using Causal AI to identify Persuadable audiences, their session offered actionable strategies for turning data into meaningful customer experiences. Missed it? Watch the full talk to learn how AI is revolutionizing marketing.
Explore insights from industry experts at The Drum Live on the future of AI-driven hyper-personalization. Learn how empathy, trust, and data transparency are shaping customer engagement.
Super Apps are redefining the digital landscape, blending multiple services into one seamless platform. Explore how they’re creating new pathways for user engagement and business growth.
Commerce Media is reshaping how brands connect with shoppers, and yet many networks are still missing out on critical opportunities for growth. Advancements in AI can provide a wealth of opportunities for Retail and Commerce Media platforms to enhance their network offerings and provide true, two-way value.
Join us at the Intent HQ 4th IESE Congress in Barcelona. Explore the transformative impact of AI on consumer loyalty and loyalty programs. Reserve your seat now to gain valuable insights and network with industry experts.
Diversity and inclusion are values we really believe in at Intent HQ, so we were thrilled to be recognised for our efforts with a ‘Best Tech Employer’ award shortlisting from Women in Tech.
As artificial intelligence becomes an integral part of our lives, a new frontier called Edge AI is emerging, promising to enhance AI capabilities even further.
Únase al 4to Congreso Anual del IESE & Intent HQ en Madrid el 28 de mayo. Explore el impacto transformador de la IA en la fidelización de los consumidores y los programas de fidelización. Reserve su asiento ahora para obtener información valiosa y establecer contactos con expertos de la industria.
Intent HQ enhances AI capabilities and accelerates innovation through Databricks partnership, enabling robust, scalable data solutions for customer engagement.
For about a decade, the Sharing Mobility market in Spain has been growing exponentially. Starting with the big cities like Madrid and Barcelona but also reaching smaller cities. The trend of renting cars, motorbikes, e-scooters or bicycles by the minute has been installed as a way to reduce mobility costs, save time and contribute to the environment. This brings new opportunities and challenges for mobility business models.
Senior leaders must harness the power of first-party customer data to drive strategic decisions and operational excellence. Our latest ebook, “Customer Data: The Real Story,” is an essential guide for leaders looking to transform raw data into actionable insights.