The judges commented that Intent HQ’s approach to transforming first-party customer and transaction data into actionable, human-like insights, collaboration with one of North America’s leading Tier One telcos, the incorporation of multiple areas of AI, and an ethical AI environment set it apart.
London, UK – May 16th, 2024: Intent HQ is delighted to announce that it has been named AI Company of the Year at the fourth edition of the annual British Data Awards. At an award ceremony held in London on 8th May, Intent HQ was announced as AI Company of the Year in a hotly contested category featuring seven companies shortlisted by expert judges.
The British Data Awards is an annual quest to discover and celebrate the UK’s data success stories. This year, a record 321 entries were submitted across 24 categories, and organizations participating included FTSE 100 heavyweights, technology unicorns, innovative start-ups, government departments, essential not-for-profits, and everything in between.
Jonathan Lakin, Chief Executive Officer at Intent HQ, commented, “Within such a competitive category, we are honored to have been selected as AI Company of the Year 2024. A huge thank you to the judges, our valued customers for their trust and partnership, and our brilliant, dedicated Intent HQ team, who each own their piece of this award. Together, we are shaping the dynamic future of Customer-centric AI, delivering impactful solutions to redefine our clients’ Customer engagement and drive their commercial success.”
Jason Johnson, Co-Founder of Predatech and British Data Awards judge, said: “I’d like to extend my congratulations to all our 2024 Winners. With 42% more entries received this year compared to 2023, being named a Winner really is a huge achievement. All our Winners are flying the flag for the UK’s data ecosystem and should be very proud to be recognized for their data success stories on a national stage.”
The British Data Awards 2024 all-star judging panel included Neil Carden, President, EMEA at Blend, and Dr Sophie Carr, Founder at Bays Consulting. Commenting on Intent HQ’s winning entry, the judges highlighted Intent HQ’s collaboration with a North American leading Tier One telecom giant exemplifies an innovative approach, driving the telco’s self-service capabilities for actionable, human-like insights and achieving incremental campaign uplift by over 290% with Intent HQ’s Audience AI tool. The judges also highlighted Intent HQ’s approach to fostering an ethical AI environment and minimizing bias by prioritizing inclusivity and diversity within the workplace and culture. In summary, the judges commented on the entry being “extremely different and incorporating multiple areas of AI.”
Watch the moment we won below …
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It seems unlikely that telcos are a rich breeding ground for the next set of breakthroughs in AI, but they are, they just don’t know it.
Telcos are at an inflection point. For years, they’ve faced mounting pressure from better-funded, more innovative tech competitors, and seen a return on investment, profits and market share slowly dwindle.
Telco Customer Experience and Marketing teams are failing to make emotional connections with their customers. They are frustrated because they are unable to use all of their data to develop rich customer insights. To add to their frustration they see other companies using data in a more personalised and engaging way than they are – we call this the Great Competitive Paradox.