Thought Leadership

4 key factors you need to make a customer intelligence platform a success

You’ve probably heard the phrase ‘data is the new oil’, which refers to the fact that digital information has become many businesses’ most valuable asset. This is particularly true of the records enterprises hold about their customers, which are often the crown jewels of any brand’s data holdings.  The importance of a customer intelligence platform […]

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image credit: iStockphoto/Kerkez

4 ways customer journey analytics can boost your business

Understanding how your customers interact with your brand is essential for the success of any business. This helps firms identify what they’re doing well when it comes to converting and retaining customers, in addition to any pain points that require attention. Regardless of the sector you operate in, customer journey analytics plays a key role […]

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Top tools and techniques for conducting effective customer behavior analysis

To successfully attract and convert consumers today, it’s important to understand them first. Understanding their preferences, needs and pain points allows you to market your products and services more effectively.  Conducting a customer behavior analysis is the first step in getting to know your customers on a deeper level, so you can improve your marketing […]

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Intent HQ win Women in Tech Best Employer in the 50-149 Employees Category for second year

Intent HQ Celebrates Second Consecutive Win as Women in Tech’s Best Employer in the 50-149 Employees Category

Intent HQ is proud to announce we won the Women in Tech Best Employer award in the 50-149 employees category for the second consecutive year. This remarkable achievement showcases Intent HQ’s unwavering commitment to fostering Diversity, Equity, and Inclusion (DE&I) within our organization. Quadrupling the Team: Evidencing Year on Year Growth of Female Hires Diversity, […]

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The CX Ultimatum for Telcos and CSPs eBook

Telcos are at an inflection point. For years, they’ve faced mounting pressure from better-funded, more innovative tech competitors, and seen a return on investment, profits and market share slowly dwindle.

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