Verizon partners with Intent HQ to improve sector-leading churn prediction accuracy by up to 3.5%.
Challenge
Verizon already had a top-performing churn model, refined over two decades, but saw an opportunity for improvement by leveraging behavioral data and Intent HQ’s AI platform.
Results
The combination provided significantly more accurate churn predictions, which will improve Verizon’s ability to find and retain at-risk customers.
Accuracy improved by 3.5% in the highest-risk decile
Churn model accuracy improved by 2.1% in the top 3 deciles
Forecasted value over five years: $180 million
Verizon partners with Intent HQ to improve sector-leading churn prediction accuracy by up to 3.5%.
“I challenged the team to become ‘customer first’ by delivering exquisitely personalized services and experiences.”
Ronan Dunne
VP and CEO of Verizon’s Consumer Group
Operationalizing Churn Improvement
Verizon leads the U.S. wireless telecom market because it constantly innovates to maintain its competitive advantage and drive brand preference.
For a company generating annual revenues in excess of $100 billion and serving over 100 million customers with a range of voice, data, and video services, delivering better operational performance can be incredibly challenging.
But Verizon’s sustained success at the top of the U.S. wireless telecom market is due to their relentless drive to innovate and improve along all fronts, including customer acquisition, base management, and customer retention.
El auge de la digitalización en España y en otros países está cambiando los hábitos de consumo, con un auge de las compras online, el entretenimiento e incluso la atención sanitaria. Las empresas deben evolucionar y aprovechar las herramientas de análisis basadas en IA, como Intent HQ, para personalizar las ofertas, interactuar a través de los canales preferidos y adelantarse a las tendencias emergentes. Si no se adaptan al cliente digitalizado, corren el riesgo de quedarse atrás en este panorama en rápida evolución.
Are you a troubled developer because your boss heard about BigData and is asking you about it? Are you a CEO who just wants an understandable explanation about the CAP theorem? Are you the partner of a developer who just wants to understand what he/she is doing?
Personalization is a must-have for any telco in today’s hyper-competitive environment. Being able to stand out from the noise and deliver relevant, timely messages to the right customers is essential in securing a return on investment and keeping satisfaction high.
Explore insights from industry experts at The Drum Live on the future of AI-driven hyper-personalization. Learn how empathy, trust, and data transparency are shaping customer engagement.