Verizon partners with Intent HQ to improve sector-leading churn prediction accuracy by up to 3.5%.
Verizon already had a top-performing churn model, refined over two decades, but saw an opportunity for improvement by leveraging behavioral data and Intent HQ’s AI platform.
The combination provided significantly more accurate churn predictions, which will improve Verizon’s ability to find and retain at-risk customers.
“I challenged the team to become ‘customer first’ by delivering exquisitely personalized services and experiences.”
Verizon leads the U.S. wireless telecom market because it constantly innovates to maintain its competitive advantage and drive brand preference.
For a company generating annual revenues in excess of $100 billion and serving over 100 million customers with a range of voice, data, and video services, delivering better operational performance can be incredibly challenging.
But Verizon’s sustained success at the top of the U.S. wireless telecom market is due to their relentless drive to innovate and improve along all fronts, including customer acquisition, base management, and customer retention.
Earlier this month, we invited Forrester Analyst, Brandon Purcell, to share his thoughts on practical AI applications in Customer Experience. The thought-provoking session included an interactive element; with Brandon inviting the audience to debunk certain AI myths.
Are you a troubled developer because your boss heard about BigData and is asking you about it? Are you a CEO who just wants an understandable explanation about the CAP theorem? Are you the partner of a developer who just wants to understand what he/she is doing?
Many customer actions leave a digital imprint — a sort of data exhaust. Content consumption produces weblogs, purchases make transaction records, and smartphones generate coordinates.
Customer analytics is a vital part of setting the direction of any telco’s marketing activities. Without a clear picture of who your customers are, any campaign you run won’t be effectively targeted or personalized to the degree that today’s consumers now expect.