Over the past 15 years, customers have been promised better lives through more personalized services and experiences in exchange for forfeiting their personal data. However, the promised benefits have yet to fully materialize. Instead, customers are bombarded with more noise, leading to a decline in trust and a souring of relationships.
Privacy and personalization can work together in harmony. These two concepts are interconnected, and by enhancing privacy measures and controls, businesses have the chance to offer superior customer experiences.
In this guide, we delve into how companies can develop impactful marketing strategies and engage with customers on their own terms by prioritizing privacy in a regulatory landscape that is rapidly evolving. We analyze how the existing system disadvantages consumers and why the methods used by many businesses to obtain consent for data collection and processing aren’t fit for purpose.
Ensure transparency every step of the way
The ebook also outlines how new legal controls like GDPR and CCPA are introducing new standards of transparent consent for every use of personal data. However, to restore consumer trust and materially strengthen customer relationships, businesses need to let go and put control back into the hands of consumers. This means adopting a whole new approach to customer data, one that prioritizes customer value, delivers total transparency, empowers users to disengage, and requires granular activity-level consent.
If you’re ready to keep up with the law, consumer expectations, and your competitors, download our ebook “Giving Privacy a Human Touch” now.
Customers don’t just buy your products or services. They also buy your experience. In fact, almost nine out of ten consumers say the customer experience a brand provides is just as important, if not more so, than what it actually sells. This means you need to keep a close eye on how customers are interacting […]
Telecommunication companies sometimes veer away from an incredibly rich, yet underutilized dataset – data already in their possession – weblog data. Concerns about privacy, scalability challenges, and fears of potential misuse have created significant hesitation. This has been stopping Communication Service Providers (CSPs) from leveraging their weblogs to offer more relevant marketing and from monetizing […]
CCPA is California’s answer to the new European regulation known as GDPR. It aims to protect consumer digital privacy, in a balance with promoting competition and commerce. With a 1/1/2020 start date, CCPA compliance is becoming urgent.
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