Telcos are at an inflection point. For years, they’ve faced mounting pressure from better-funded, more innovative tech competitors, and seen a return on investment, profits and market share slowly dwindle.
Why Customers Care About Hyper-Personalization eBook
Why Consumers Want Personalized Experiences
Consumers have had enough of mass-marketing. And who can blame them? From the very beginning of their engagement with a brand, they’re bombarded with marketing messages. First there are the requests to accept consent terms and opt in to cookie tracking, then the requests to sign up for newsletters and offers, then the requests to register for text alerts, email blasts, push notifications and more.
What to expect from this eBook:
- Looking at personalization through the lens of the consumer and understanding their wants and needs
- How telcos can build the foundations to achieve true personalization at scale
- Outlining how telcos can utilize their first-party data