Talk – Using Causal AI to Transform Customer Marketing
Join Intent HQ and Databricks at Big Data Ldn 2023. Learn how Intent HQ uses Causal AI to understand what motivates customers to engage positively with a subscription model business.
Why Customers Care About Hyper-Personalization eBook
1 min. Read
Why Consumers Want Personalized Experiences
Consumers have had enough of mass-marketing. And who can blame them? From the very beginning of their engagement with a brand, they’re bombarded with marketing messages. First there are the requests to accept consent terms and opt in to cookie tracking, then the requests to sign up for newsletters and offers, then the requests to register for text alerts, email blasts, push notifications and more.
What to expect from this eBook:
- Looking at personalization through the lens of the consumer and understanding their wants and needs
- How telcos can build the foundations to achieve true personalization at scale
- Outlining how telcos can utilize their first-party data
Related Content
Go Deeper
White Paper: How Foundational Models and Edge Computing Deliver on the Promises of Digital Personalization
Welcome to the future of business innovation. In our comprehensive eBook, we unveil the transformative power of Edge computing and equip you with the knowledge and strategies needed to stay ahead in today’s rapidly evolving landscape.
Why customer segmentation needs to become more dynamic
Customers expect relevant communication. Each customer that makes up a brand’s customer base is a unique individual with various needs, expectations and pain points. To effectively communicate and support them, organizations must acknowledge their diversity, and act accordingly. Customer segmentation refers to the process of dividing customers into subgroups based on similar characteristics and variables […]
Getting upsell campaigns right – why personalization matters
There’s more than one way to grow your business. But while efforts to tempt new customers away from competitors with enticing offers may take up the bulk of a telco’s marketing budget, focusing on the customers you already have can also prove highly beneficial. You’re already at an advantage with these people as you have […]