Thought Leadership

Intent HQ enhances AI capabilities and accelerates innovation through Databricks partnership, enabling robust, scalable data solutions for customer engagement.

For about a decade, the Sharing Mobility market in Spain has been growing exponentially. Starting with the big cities like Madrid and Barcelona but also reaching smaller cities. The trend of renting cars, motorbikes, e-scooters or bicycles by the minute has been installed as a way to reduce mobility costs, save time and contribute to the environment. This brings new opportunities and challenges for mobility business models.

Senior leaders must harness the power of first-party customer data to drive strategic decisions and operational excellence. Our latest ebook, “Customer Data: The Real Story,” is an essential guide for leaders looking to transform raw data into actionable insights.

On the 28th of May, we hosted the Intent HQ 3rd Annual IESE Congress, where we explored the impact of AI on customer loyalty and loyalty programs, and its effect on consumer goods and services. Key Takeaways Throughout the day, leading experts and brand executives shared insights on the transformation of customer loyalty and the […]

The judges commented that Intent HQ’s approach to transforming first-party customer and transaction data into actionable, human-like insights, collaboration with one of North America’s leading Tier One telcos, the incorporation of multiple areas of AI, and an ethical AI environment set it apart.

At Intent HQ, we are at the forefront of navigating the complex terrain of AI biases, a critical aspect that shapes the future of fair and equitable AI systems. In our endeavor, we understand that AI’s transformative power hinges not just on its technical prowess but on its ethical application. This commitment aligns with our broader mission: to turn vast, unstructured data into actionable insights, ensuring privacy and security remain paramount.

Welcome to the future of business innovation. In our comprehensive eBook, we unveil the transformative power of Edge computing and equip you with the knowledge and strategies needed to stay ahead in today’s rapidly evolving landscape.

Discover the future of marketing with Causal AI and revolutionize your strategies. Uncover insights beyond traditional data analysis and understand the real impact of your actions. Embrace the power of cause and effect to identify persuadable customers, optimize campaigns, and maximize ROI.

Intent HQ Market Explorer provides brands and retailers with a source of detailed and accurate information about the market and consumers in different sectors, based on the anonymized data of more than 9 million profiles in Spain.

El disruptor de moda rápida Shein está sacudiendo el mercado español, superando a gigantes europeos como Zara tanto en búsquedas online como en crecimiento. A pesar de las preocupaciones éticas, los bajos precios de Shein y su enfoque estratégico en las ciudades más pequeñas están conquistando a los jóvenes profesionales. El Market Explorer de Intent HQ revela estos datos, mostrando el crecimiento del 67% de Shein y su potencial para superar a Primark en dos años. No te quedes atrás: Market Explorer revela datos reales sobre los consumidores para ayudar a las marcas a adaptarse y prosperar en la era Shein.

Fast fashion disruptor Shein is shaking up the Spanish market, outpacing European giants like Zara in both online searches and growth. Despite ethical concerns, Shein’s low prices and strategic focus on smaller cities are winning over young professionals. Intent HQ’s Market Explorer reveals these insights, showing Shein’s 67 percent growth and potential to overtake Primark within two years. Don’t get left behind: Market Explorer unlocks real-world consumer data to help brands adapt and thrive in the Shein era.

Discover the shift from third-party cookies to privacy-focused marketing and how brands can adapt for a trust-based future in digital advertising