Marketing campaigns are won and lost on the accessibility and quality of the data companies have about their customers. On paper, telecom operators have a huge advantage in this area because no sector holds the same volume or variety of customer data. But are these firms really making the most of this?
Intent HQ unlocks hidden customer insights that activate more effective campaign targeting and provide a better customer experience.
Verizon partners with Intent HQ to improve sector-leading churn prediction accuracy by up to 3.5%.
This event brings together 3000+ people from 600+ companies, 200+ speakers.
This event is the only North American event to focus exclusively on smart strategies, technology innovations, and business opportunities for carriers within the mobile world.
Marketing campaigns are won and lost on the accessibility and quality of companies’ data about their customers – and how smartly they use it.
Consumers have had enough of mass-marketing.
Download our free eBook today.
Telcos are at an inflection point. For years, they’ve faced mounting pressure from better-funded, more innovative tech competitors, and seen a return on investment, profits and market share slowly dwindle.
Customers today care more than ever about the values of the companies they do business with. They want to know the brands they choose are socially and environmentally conscious and will quickly vote with their feet if they think enterprises aren’t doing enough, or aren’t taking the issue seriously.
The telecoms industry holds some of the most extensive and detailed customer data of any sector. One major advantage for these firms is that the data they possess comes directly from their customers.
Download our free eBook to find out why True Personalization could help take your business to the next level.
How 02 is successfully commercializing customer action data to better power big brand digital ad targeting.