Telcos, personalization and the missing millions webinar

Marketing campaigns are won and lost on the accessibility and quality of the data companies have about their customers. On paper, telecom operators have a huge advantage in this area because no sector holds the same volume or variety of customer data. But are these firms really making the most of this?

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CCA Annual Convention 2022

This event is the only North American event to focus exclusively on smart strategies, technology innovations, and business opportunities for carriers within the mobile world.

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Making sustainability matter – why marketing needs to play its part

Customers today care more than ever about the values of the companies they do business with. They want to know the brands they choose are socially and environmentally conscious and will quickly vote with their feet if they think enterprises aren’t doing enough, or aren’t taking the issue seriously.

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