Telcos, personalization and the missing millions research report
Marketing campaigns are won and lost on the accessibility and quality of companies’ data about their customers – and how smartly they use it.
Resources
Go Deeper
Why Customers Care About Hyper-Personalization eBook
Consumers have had enough of mass-marketing.
Download our free eBook today.
From Customer Insights to Human Understanding eBook
Telcos are at an inflection point. For years, they’ve faced mounting pressure from better-funded, more innovative tech competitors, and seen a return on investment, profits and market share slowly dwindle.
Making sustainability matter – why marketing needs to play its part
Customers today care more than ever about the values of the companies they do business with. They want to know the brands they choose are socially and environmentally conscious and will quickly vote with their feet if they think enterprises aren’t doing enough, or aren’t taking the issue seriously.
Customer analytics in telecoms: Why it matters
The telecoms industry holds some of the most extensive and detailed customer data of any sector. One major advantage for these firms is that the data they possess comes directly from their customers.
Why Telcos Need True Personalization to Survive – eBook
Download our free eBook to find out why True Personalization could help take your business to the next level.
Data Monetization for a Cookie-Less Future
How 02 is successfully commercializing customer action data to better power big brand digital ad targeting.
5 Reasons Personalization Fails
Download our free guide to find out why True Personalization could help take your business to the next level.
Webinar Review: Making sense of Post-COVID Normal
What fun and what an honor to host a fireside chat with Professor Jose Luis Nueno of IESE Business School and Merkle CTO Matthew Mobley! In brief, he discussed the intense pressures already hurting traditional retailers in the EU and US before the Covid-19 pandemic, which had resulted in falling revenue. Now weakened further by the pandemic, they face tough challenges adapting to the new normal.
Webinar: Making Sense of Post-Covid Normal
This webinar, origianlly broadcast in June 2021, looks at how Covid-19 had completely changed the world we live in. It delved deeper into the lasting impacts it has had on different industries and explores how the future might look post covid.
How REV built lucrative, long-lasting customer relationships
REV: Owned, loved and watched by Bahamians
Making Sense of Post-Covid Normal
The Gist
It has been a challenging year. Frightening, sad, exhausting (especially for mothers of young children, like me), and yet interesting and often so inspiring.