The Covid-19 pandemic was a driving force for businesses to innovate and pivot strategies. Telco and other service providers have long been viewed as utility companies by today’s consumers – customers might not necessarily love their service providers, but they do love the things they make possible. At the start of the global quarantine, service providers around the world were under immense pressure to deliver their services effectively to consumers.
Service providers are now in the spotlight, and the silent customers who didn’t care who their provider was, now became their most important customers almost overnight. How can Telco and CSPs find these customers before it’s too late? One new innovative approach is for Telcos to protect and enhance their customer relationships by leveraging their data goldmine – Network data. The answer to the personalization-privacy paradox. But this is a challenge in itself because Network data is:
So how can Telco and CSPs make use of this data goldmine to deliver great experiences to their customers in a privacy-safe way? You need a new system that can embed privacy in its process to surface insights in near real-time for your organization to act on, swiftly and within context. There’s no point sending a customer a promotional offer when your customer has already been sent an overdue payment notification. They’ll want to know that you care for them, so it would mean a lot more if you gave a discount together with the bill – to ease financial stress. Imagine the joy you’d bring them knowing that they’ve got a provider who cares? And addressing the issue proactively puts you on the front foot in the conversation.
We spoke to Sheryl Kingstone, Research Vice President and General Manager from 451 Research about her latest research in Digital Transformation and the importance for Telco and CSPs to innovate their tech stack to meet the demands of today’s customers in our webinar, Navigating CX for Telcos: how to hyper-personalise in a privacy-safe way. Watch this on-demand and catch us discussing:
Are you a troubled developer because your boss heard about BigData and is asking you about it? Are you a CEO who just wants an understandable explanation about the CAP theorem? Are you the partner of a developer who just wants to understand what he/she is doing?
Nowadays words like “agile”, “lean”, “scrum” or “kanban” have been abused so many times that some of its initial values or ideas have been lost. Many people think (and say) they are agile because they do stand-ups; some others are trying to come up with new “smart” acronyms (SAFe, LeSS…) for unknown reasons (because the old buzzwords don’t sell anymore?)
Here at Intent HQ we believe how important it is to write good code. Why? First, because writing good code is much cheaper and more fun than writing bad code. Second, because if you write good quality code chances are that the product you are building will be much better. Third, and more important, because writing good quality code is what we are supposed to do: after all, we are getting paid for doing our job well.
Smart service providers are already deepening their customer relationships by delivering services built around each person they serve. The key is robust, human-based data insights—that take the form of a deep and holistic understanding of every individual.