How REV built lucrative, long-lasting customer relationships
2 min. Read
Challenge
Legacy systems, siloed data, and complex analytics environments were stopping REV from delivering hyper-personalized customer experiences.
Results
A smarter, predictive way to combat customer churn by anticipating which customers are drifting away – and acting before they leave.
An end-to-end customer satisfaction play that saved over $1M by only provisioning the content that customers wanted to watch.
“To drive better customer outcomes through customer intelligence, it’s crucial to empower business users to explore the data in a simple, intuitive way.”
John Gomez
Chief Operating Officer
REV: Owned, loved and watched by Bahamians
REV – owned and operated by the Cable Bahamas Group of companies – is a provider of fixed-line services (cable TV, broadband/circuits, fixed-line voice, and national data centers). It’s a 100% Bahamian-owned communications company, providing triple-play services to customers across the four major islands of The Bahamas.
REV uses the Intent HQ Insights Explorer to enrich its existing customer profiles with behavioral insights from Network Data. These insights make it possible to model and predict customer actions based on changes in their behavior and quickly operationalize specific responses.
The result is that customers don’t just get a better service and the content they love. They’re treated as individuals, which goes a long way in securing long-term relationships and brand loyalty.
And as we’ll go on to see, when every team has access to a truly connected customer view, some powerful possibilities emerge.
Marketing campaigns are won and lost on the accessibility and quality of the data companies have about their customers. On paper, telecom operators have a huge advantage in this area because no sector holds the same volume or variety of customer data. But are these firms really making the most of this?
What fun and what an honor to host a fireside chat with Professor Jose Luis Nueno of IESE Business School and Merkle CTO Matthew Mobley! In brief, he discussed the intense pressures already hurting traditional retailers in the EU and US before the Covid-19 pandemic, which had resulted in falling revenue. Now weakened further by the pandemic, they face tough challenges adapting to the new normal.
Retailers, stop drowning in data! Unleash actionable insights and personalize marketing like never before with Intent HQ’s AI analytics duo: Intent Lift and Intent Edge. Decode hidden customer segments, predict desired products, and craft laser-targeted campaigns that crush goals. Watch now and discover how Intent HQ can skyrocket your retail success!
Únase al 4to Congreso Anual del IESE & Intent HQ en Madrid el 28 de mayo. Explore el impacto transformador de la IA en la fidelización de los consumidores y los programas de fidelización. Reserve su asiento ahora para obtener información valiosa y establecer contactos con expertos de la industria.