Find out why only 22 per cent of telco customers are happy with the level of personalization they currently receive, and how developing a human understanding of your customer data could lead to significant improvements in customer satisfaction.
With a focus on True Personalization, your business could witness:
Telco customers reward true personalization with high ROI. At the same time, they demand a brand experience that protects their privacy. A dataset that could solve both of those issues, when used correctly, is weblogs. An incredibly underutilized asset that all telcos possess. However, concerns about privacy, scalability challenges, and fears of potential misuse have created significant hesitation.
How 02 is successfully commercializing customer action data to better power big brand digital ad targeting.
Instead of being a silent consumer of products and services, the customer is becoming the center of the business universe. Leading brands are listening to their customers and introducing the practice of hyper-personalization.
Effective personalization should be the goal for any marketing campaign. Generic, mass-market efforts often fail to engage with customers and offer a very poor return on investment.