Can Telcos beat the FANG companies at their own game?
The current situation with millions of people confined to home and eschewing physical meetings has highlighted the way that social media has captured our imagination.
Thought Leadership
Go Deeper
IHQ Event: Practical AI applications for Customer Experience
Earlier this month, we invited Forrester Analyst, Brandon Purcell, to share his thoughts on practical AI applications in Customer Experience. The thought-provoking session included an interactive element; with Brandon inviting the audience to debunk certain AI myths.
Win customer loyalty by understanding your customer’s emotional narrative first
The battle for an emotional connection is the newest frontier in the battle for customer experience.Humans are emotional decision makers. It is not a great challenge to most people’s intuition to say so. When asked, most would accept that when making purchases, emotion plays a part in forming our beliefs and opinions, alongside rational thought and logic.
CASE STUDY: How HB Reavis Drove Up Sales Opportunities for Their Retailers Using Intent Edge
Welcome to the future of business innovation. In our comprehensive eBook, we unveil the transformative power of Edge computing and equip you with the knowledge and strategies needed to stay ahead in today’s rapidly evolving landscape.
WHITE PAPER: HOW FOUNDATIONAL MODELS AND EDGE COMPUTING DELIVER ON THE PROMISES OF DIGITAL PERSONALIZATION
Welcome to the future of business innovation. In our comprehensive eBook, we unveil the transformative power of Edge computing and equip you with the knowledge and strategies needed to stay ahead in today’s rapidly evolving landscape.
Hyper-Personalization: 8 things Telcos need to know about customers
Customer expectations are now higher than ever as businesses strive to provide the perfect customer experience with a more personalised approach.
eBook: Unlock the Power of Customer Data in Retail
Welcome to the future of business innovation. In our comprehensive eBook, we unveil the transformative power of Edge computing and equip you with the knowledge and strategies needed to stay ahead in today’s rapidly evolving landscape.
Why do you need a Digital Twin?
In the Great Competitive Paradox story, we mentioned the concept of the Digital Twin. We described how the FANG companies create a digital profile that represents part of the real customer. They use this profile in order to engage in a more individual way, creating a highly personalised customer experience that in turn leads to a magnetic, sticky attraction to their brand.
The Stickiest Brand in a Very Slippery World
Having worked in Marketing for over 25 years, much of it in relationship marketing and loyalty, I am not sure that many days have gone by where the words brand and sticky, or some synonym for sticky haven’t been mentioned in the same sentence, PowerPoint slide or plan on a page.
The Great Competitive Paradox: Intent HQ hosts Think Tank for Telecoms CX Leaders
At IQPC’s recent CX Telecoms Exchange in London, Intent HQ hosted a Think Tank session tackling some of the key challenges faced by Telcos today. The packed-out session was led by our Chief Client Officer, Sharifah Amirah and our VP Global Sales, Dave Wardell. Delegates were challenged to assess how mature their organisation is in terms of Customer Intelligence. We discussed their organisation’s ‘readiness’ to support a Customer-First approach, and ability to win back customer wallet share from the FANG players.
What it takes to win in the age of the consumer
Instead of being a silent consumer of products and services, the customer is becoming the center of the business universe. Leading brands are listening to their customers and introducing the practice of hyper-personalization.
Your Customer Experience is crying out for a new fuel!
In today’s world, technology is moving at speed. Disruption is occurring so frequently across so many industries even the biggest businesses are concerned about survival. They are right to be worried. Just look at the Netflix example, they are a classic disruptor. They have come into a world of TV and movies and changed the game.