Marketing campaigns are won and lost on the accessibility and quality of the data companies have about their customers. On paper, telecom operators have a huge advantage in this area because no sector holds the same volume or variety of customer data. But are these firms really making the most of this?
Privacy is the main concern to using weblog data Telco customers reward true personalization with high ROI. At the same time, they demand a brand experience that protects their privacy. A dataset that could solve both of those issues, when used correctly, is weblogs. An incredibly underutilized asset that all telcos possess. However, concerns about […]
Personalization is vital to any successful telco marketing campaign. In today’s highly saturated market, providers can’t afford to compete solely on price. They must instead forge personal relationships with both new and existing customers in order to secure the greatest possible share of wallet, based on a deep understanding of who these people really are. […]
Applying Audience AI, Verizon successfully broadened its enrolment propensity model using consumer interests and behaviors.
Marketing campaigns are won and lost on the accessibility and quality of the data companies have about their customers. On paper, telecom operators have a huge advantage in this area because no sector holds the same volume or variety of customer data. But are these firms really making the most of this?
Intent HQ unlocks hidden customer insights that activate more effective campaign targeting and provide a better customer experience.
Verizon partners with Intent HQ to improve sector-leading churn prediction accuracy by up to 3.5%.
This event brings together 3000+ people from 600+ companies, 200+ speakers.
This event is the only North American event to focus exclusively on smart strategies, technology innovations, and business opportunities for carriers within the mobile world.
Marketing campaigns are won and lost on the accessibility and quality of companies’ data about their customers – and how smartly they use it.
Consumers have had enough of mass-marketing.
Download our free eBook today.
Telcos are at an inflection point. For years, they’ve faced mounting pressure from better-funded, more innovative tech competitors, and seen a return on investment, profits and market share slowly dwindle.