The surge of digitalization in Spain and beyond is reshaping consumer habits, with online shopping, entertainment, and even healthcare booming. Businesses must evolve, tapping into AI-powered analytics tools like Intent HQ’s to personalize offerings, engage via preferred channels, and stay ahead of emerging trends. Failing to adapt to the digitized customer risks falling behind in this rapidly changing landscape.
El auge de la digitalización en España y en otros países está cambiando los hábitos de consumo, con un auge de las compras online, el entretenimiento e incluso la atención sanitaria. Las empresas deben evolucionar y aprovechar las herramientas de análisis basadas en IA, como Intent HQ, para personalizar las ofertas, interactuar a través de los canales preferidos y adelantarse a las tendencias emergentes. Si no se adaptan al cliente digitalizado, corren el riesgo de quedarse atrás en este panorama en rápida evolución.
Understanding who your customers are and what they need is critical for every business. It’s essential for marketing, product development, customer experience (CX) and support, to name just a few teams. But many businesses still only have a basic understanding of their existing and potential customers. This is because their efforts are often based on […]
The marketing world has a serious problem. The age of mass marketing is coming to an end and it’s time for relevance marketing to take its place.
One of the most significant challenges facing the world today is global financial inclusion. Excitingly, recent developments in AI and ML technologies offer the potential to break this cycle and broaden access to a wealth of financial services.
In this podcast episode, our VP of Intent Edge, Idan Arealy, sits down with Nicky Daniels from Innovation Martlesham to explore the relevance of mobile engagement and its role as a powerful differentiator for brands.
Developing a strong understanding of who your customers are is always a priority for any marketing professional. Having this knowledge is essential in ensuring your campaigns are relevant and targeted at the right audiences. This leads to a higher return on investment and greater profitability for the business as a whole. To achieve this, there […]
Customer experience optimization has become a key focus for businesses across multiple industries. By prioritizing the customer journey and delivering exceptional experiences, organizations can unlock numerous benefits that drive growth and overall success. In this article, we will explore five key benefits of customer experience optimization. One of the primary benefits of customer experience optimization […]
Understanding and leveraging customer behavior is essential for businesses to acquire new customers in a modern, fast-paced and data-driven marketplace. By delving into the intricacies of how consumers interact with your brand, products and services, you can unlock valuable insights that drive effective marketing strategies to grow existing customers and win over new customers. Customer […]
Understanding your customers is critical to the success of any brand. If you don’t know exactly who your target audience is and what their motivations are, you’ll find it difficult to connect with them and it will be harder to deliver a positive return on investment for your activities. As well as making your interactions […]
Customers don’t just buy your products or services. They also buy your experience. In fact, almost nine out of ten consumers say the customer experience a brand provides is just as important, if not more so, than what it actually sells. This means you need to keep a close eye on how customers are interacting […]
In today’s hyper-competitive landscape, consumer expectations on brands continue to soar. This means businesses must seize every opportunity to stand out and drive growth. One key strategy is customer experience optimization, which has become essential for businesses across industries. By leveraging powerful data insights and placing the user at the heart of their operations, businesses […]