C-Suite Insights

State of Martech & Marketing Operations Report 2025

The 2025 Martech & Marketing Operations Report is here. AI has crossed the tipping point. It’s not just an enhancement, it’s the foundation of a new marketing era. This fourth annual report, produced with LXA and based on insights from 201 global CMOs and senior leaders, explores how organisations are reshaping their strategies with AI agents, composable stacks, and data-led execution.

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eBook: Unlock the Power of Customer Data in Retail

Senior leaders must harness the power of first-party customer data to drive strategic decisions and operational excellence. Our latest ebook, “Customer Data: The Real Story,” is an essential guide for leaders looking to transform raw data into actionable insights.

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This visual captures the essence of Shein's influence in Spain and its impact on European fashion, blending traditional European symbols with modern and digital motifs.

El disruptivo impacto de Shein en el Mercado Español

El disruptor de moda rápida Shein está sacudiendo el mercado español, superando a gigantes europeos como Zara tanto en búsquedas online como en crecimiento. A pesar de las preocupaciones éticas, los bajos precios de Shein y su enfoque estratégico en las ciudades más pequeñas están conquistando a los jóvenes profesionales. El Market Explorer de Intent HQ revela estos datos, mostrando el crecimiento del 67% de Shein y su potencial para superar a Primark en dos años. No te quedes atrás: Market Explorer revela datos reales sobre los consumidores para ayudar a las marcas a adaptarse y prosperar en la era Shein.

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This visual captures the essence of Shein's influence in Spain and its impact on European fashion, blending traditional European symbols with modern and digital motifs.

Shein’s Disruptive Rise in the Spanish Fashion Market

Fast fashion disruptor Shein is shaking up the Spanish market, outpacing European giants like Zara in both online searches and growth. Despite ethical concerns, Shein’s low prices and strategic focus on smaller cities are winning over young professionals. Intent HQ’s Market Explorer reveals these insights, showing Shein’s 67 percent growth and potential to overtake Primark within two years. Don’t get left behind: Market Explorer unlocks real-world consumer data to help brands adapt and thrive in the Shein era.

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