Thought Leadership

eMarketer Webinar: The Art and Science of Hyper-Personalization in the Age of AI 

Missed our webinar in partnership with eMarketer or need a quick recap? Dive into how AI and data science are changing customer engagement through hyper-personalization. Led by eMarketer’s Jeremy Goldman, this session spotlighted Intent HQ’s Chief Revenue Officer, Jonathan Woolf. Jonathan shared actionable insights, innovative strategies, and emerging technologies that empower businesses to connect with customers on a deeper level, all using first-party data in a privacy-safe way.

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The Future of Costumer Loyalty: Highlights from the 4th IESE Congress with Intent HQ

The 4th IESE Congress in Barcelona showcased how AI is revolutionizing consumer loyalty. Industry leaders explored real data insights, innovative AI strategies, and tools like Market Explorer to redefine loyalty programs and enhance customer engagement. The event offered actionable takeaways and networking opportunities, driving the future of loyalty.

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AntiCon 2024 Talk – The Art and Science of Hyper-Personalization in the Age of AI.

At AntiCon 2024, Intent HQ’s Chief Revenue Officer, Jonathan Woolf, and Ali Malek, Executive Director of Data Science at OMD EMEA, took the stage to explore hyper-personalization in the age of AI. From leveraging Edge AI for privacy-first personalization to using Causal AI to identify Persuadable audiences, their session offered actionable strategies for turning data into meaningful customer experiences. Missed it? Watch the full talk to learn how AI is revolutionizing marketing.

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Market Report: Customer Loyalty in Shared Mobility Solutions

For about a decade, the Sharing Mobility market in Spain has been growing exponentially. Starting with the big cities like Madrid and Barcelona but also reaching smaller cities. The trend of renting cars, motorbikes, e-scooters or bicycles by the minute has been installed as a way to reduce mobility costs, save time and contribute to the environment. This brings new opportunities and challenges for mobility business models.

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