Edge AI is changing the game for privacy and personalization. As privacy regulations tighten and consumers become more conscious of how their data is used, a new approach is needed. Edge AI offers just that, a breakthrough that keeps data where it belongs: on the user’s device.
Unlike cloud-based solutions, Intent HQ’s Edge AI processes data locally, eliminating the need to send personal information to external servers.
This privacy-by-design model enables real-time, hyper-contextual personalization, without identifying the user. It redefines how brands build trust while still delivering relevant, timely experiences.
Today’s privacy regulation, from GDPR to CCPA, are reshaping the way brands collect and process customer data. Traditional cloud-based solutions require vast amounts of personal data to be transmitted, stored, and secured externally.
This model:
With Edge AI, personalization happens where the data lives on the device. No data needs to be transmitted to the cloud. No identifiers need to be shared. You get full insight, without compromising your users’ trust.
Key benefits:
As privacy regulations become stricter, traditional cloud-based personalization, where user data is collected, stored, and processed externally, is becoming less viable.
Edge AI introduces a new “pull” model where decisions happen directly on the user’s device, without ever sending personal data to the cloud. This isn’t just safer, it’s smarter.
Watch the video below to see how this shift empowers real-time, privacy-first personalization.
With Intent HQ’s Edge AI:
Discover how Intent HQ’s AI-powered insights can help your platform engage customers at the perfect moment and maximize conversions.
In today’s world, technology is moving at speed. Disruption is occurring so frequently across so many industries even the biggest businesses are concerned about survival. They are right to be worried. Just look at the Netflix example, they are a classic disruptor. They have come into a world of TV and movies and changed the game.
Consumers want a personal relationship with their brands. But they also don’t want to feel as though they’re being spied on or having their personal details used inappropriately by marketers.
It was expected to die. Instead, it continues to grow.
Despite the rise of GDPR and other privacy regulations, marketing demand for third-party data has continued to drive billions of dollars of double-digit growth.
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