
Why Customers Care About Hyper-Personalization eBook
Consumers have had enough of mass-marketing.
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Consumers have had enough of mass-marketing.
Download our free eBook today.
What fun and what an honor to host a fireside chat with Professor Jose Luis Nueno of IESE Business School and Merkle CTO Matthew Mobley! In brief, he discussed the intense pressures already hurting traditional retailers in the EU and US before the Covid-19 pandemic, which had resulted in falling revenue. Now weakened further by the pandemic, they face tough challenges adapting to the new normal.
It has been a challenging year. Frightening, sad, exhausting (especially for mothers of young children, like me), and yet interesting and often so inspiring.
The coronavirus pandemic has forced businesses to innovate and re-strategise
approaches to ensure business continuity and keep them afloat. Whilst industries such as retail and the travel industry are most affected by this pandemic, the Telecoms industry is facing a different type of challenge in this turbulent time.