To successfully attract and convert consumers today, it’s important to understand them first. Understanding their preferences, needs and pain points allows you to market your products and services more effectively. Conducting a customer behavior analysis is the first step in getting to know your customers on a deeper level, so you can improve your marketing […]
Mass marketing doesn’t work for consumers, the environment, or your company’s ROI. Read our webinar recap – Mass Marketing is Broken. How Sustainable Strategies Are Fixing This.
Join our webinar and discover the game-changing potential of sustainable marketing and revolutionize your brand’s impact on the environment and improve your bottom line in the process.
On the 24th of May, we hosted the 2nd Intent HQ Chair Congress, where we explored the pressing issues of the price crisis in 2022-2023 and provided valuable strategies for businesses to succeed in this challenging environment. Consumer behavior is constantly adapting to changing macro environments, and our event aimed to shed light on the […]
Telcos are at an inflection point. For years, they’ve faced mounting pressure from better-funded, more innovative tech competitors, and seen a return on investment, profits and market share slowly dwindle.
Customers expect relevant communication. Each customer that makes up a brand’s customer base is a unique individual with various needs, expectations and pain points. To effectively communicate and support them, organizations must acknowledge their diversity, and act accordingly. Customer segmentation refers to the process of dividing customers into subgroups based on similar characteristics and variables […]
Getting customer segmentation right is easier said than done. In many cases, businesses’ efforts are hampered by complex data analysis processes that may require a large investment by the data science team or the use of third-party consultants to develop the right models. Because these efforts take so long and are so expensive to complete, […]
Most telco marketers recognize the importance of personalization to their efforts. Impersonal, mass market campaigns won’t provide customers with the relevance they demand, leading to lower engagement and poorer return on investment, and professionals know this. But understanding what needs to be done and doing it in a way that actually meets the needs of […]
Applying Audience AI, Verizon successfully broadened its enrolment propensity model using consumer interests and behaviors.
Intent HQ unlocks hidden customer insights that activate more effective campaign targeting and provide a better customer experience.
Verizon partners with Intent HQ to improve sector-leading churn prediction accuracy by up to 3.5%.
Marketing campaigns are won and lost on the accessibility and quality of companies’ data about their customers – and how smartly they use it.