IHQ is a proud sponsor of Total Telecom Congress, being held at the Business Design Centre, London on the 26th-27th of October. This year, TTC welcomes over 1,250 guests from 500 organizations across the telco industry. We’re participating and presenting, so you don’t want to miss it!
Intent HQ Appoints Experienced Marketing Leader Graham Phillips as Chief Marketing and Experience Officer New York – November 29, 2022 – Intent HQ, the customer AI analytics platform company, today announced the appointment of Graham Phillips as Chief Marketing and Experience Officer. He brings extensive experience in brand strategy, data-led personalized marketing and understanding the… Continue reading Intent HQ Appoints Experienced Marketing Leader Graham Phillips as Chief Marketing and Experience Officer
Personalization is vital to any successful telco marketing campaign. In today’s highly saturated market, providers can’t afford to compete solely on price. They must instead forge personal relationships with both new and existing customers in order to secure the greatest possible share of wallet, based on a deep understanding of who these people really are.… Continue reading Still in the dark ages? Why telco personalization efforts are falling behind
Most telco marketers recognize the importance of personalization to their efforts. Impersonal, mass market campaigns won’t provide customers with the relevance they demand, leading to lower engagement and poorer return on investment, and professionals know this. But understanding what needs to be done and doing it in a way that actually meets the needs of… Continue reading Why telcos aren’t doing personalization as well as they think