Build target audiences that drive campaign lift
At A Glance
- Use AI to build target audiences with higher conversion rates
- Empower marketers to leverage behavioral insights
- Better ROI and customer engagement
Marketing all too often suffers from inferior audience selection, which leads to missed opportunities, greater op-outs, and customer brand fatigue. Campaign building takes too long for marketing teams today, and existing practices fail to identify the best audience for the message.
What we solve
- Eliminate poorly-targeted campaigns
- Reduce the cost of marketing efforts
- Deliver better customer experience from more relevant communications
With this product
- Identify customers most likely to convert on campaigns
- Reveal insights into customer needs and intent
- Remove the complexity of audience building, and marketing’s reliance on technical resources
Leverage behavioral insights to optimize campaign audiences
Audience AI democratizes audience modeling away from analytics specialists, accelerating the number of communications and consumers impacted by the relevance you now offer.
Utilize AI to identify the best audiences for your campaigns
Marketing campaigns can’t be effective if they’re not reaching the right audience. Efforts may be wasted by attempting to engage with people who are not interested in the offers being made. So how can you use advanced campaign analysis to improve this and identify the right audience to speak to?
Create effective audiences at scale
Audience AI is the industry’s only audience creation solution designed for communication providers to harness the power of weblogs and other behavioral data. It enables customer-facing teams to build target audiences based on customer information that would not otherwise be understood or available.
Campaign building takes too long for marketing teams today, and existing practices fail to identify the best audience for the message. Our easy-to-use UI and AI-assisted journeys help all members of your marketing team discover the most relevant audience for their offer without the need for analytical support.
Users get real-time feedback through intuitive metrics that humanise their audience and enable them to make quick decisions and refinements accordingly. Guided workflows that use Intent HQ AI, create the optimum audience for your campaign.
Audience AI by-passes the need for extensive legal approvals by utilising the Intent HQ Safe Signals Engine to deliver only privacy-safe data for your audiences.
Creating new, highly targeted campaign audiences is as easy as
- Define a seed audience that looks like your target audience
- Intent HQ AI profiles your seed audience
- Understand and refine your target audience
- Intent HQ AI creates an optimal audience based on your needs
- Activate your new audience
Audience AI democratises audience modelling away from analytics specialists, accelerating the number of communications and consumers impacted by the relevant communications you now offer.
Download our case study on how we helped Verizon achieve a 51% marketing ROI uplift with Audience AI.