On the 28th of May, we hosted the Intent HQ 3rd Annual IESE Congress, where we explored the impact of AI on customer loyalty and loyalty programs, and its effect on consumer goods and services. Key Takeaways Throughout the day, leading experts and brand executives shared insights on the transformation of customer loyalty and the […]
In this podcast episode, our Chief Revenue Officer, Jonathan Woolf, sits down with Nicky Daniels from Innovation Martlesham to dive into the world of telcos and explore how big data and artificial intelligence are revolutionizing the industry.
On the 24th of May, we hosted the 2nd Intent HQ Chair Congress, where we explored the pressing issues of the price crisis in 2022-2023 and provided valuable strategies for businesses to succeed in this challenging environment. Consumer behavior is constantly adapting to changing macro environments, and our event aimed to shed light on the […]
How 02 is successfully commercializing customer action data to better power big brand digital ad targeting.
Telcos generate a lot of data. Therefore, it shouldn’t be news to any firm that the first-party data they collect on their customers offers huge potential to generate additional revenue for both themselves and their partners. A strong data monetization strategy can provide a valuable source of income, enabling you to offer your chosen partners […]
A strong data monetization strategy is a vital revenue channel for any telco. With the right tools, you can take the trillions of first-party data points you collect on your customers and deliver critical insight that partners can use to provide more personalized messaging that offers a better return on investment. However, a key challenge […]
This is the dream: you put vast troves of data to work, accurately predicting each customer’s wants and desires, creating individually tailored marketing, sales, and service. You solve problems before they become problems. You operate like a nimble and personalised small business, but at massive scale. Your customers love you. Your competitors wither away.