Intent Xchange

This visual captures the essence of Shein's influence in Spain and its impact on European fashion, blending traditional European symbols with modern and digital motifs.

Shein’s Disruptive Rise in the Spanish Fashion Market

Fast fashion disruptor Shein is shaking up the Spanish market, outpacing European giants like Zara in both online searches and growth. Despite ethical concerns, Shein’s low prices and strategic focus on smaller cities are winning over young professionals. Intent HQ’s Market Explorer reveals these insights, showing Shein’s 67 percent growth and potential to overtake Primark within two years. Don’t get left behind: Market Explorer unlocks real-world consumer data to help brands adapt and thrive in the Shein era.

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This conceptual artwork features a diverse range of people partially transformed into digital pixels, set against a modern, technology-driven cityscape.

Spain’s Digital Surge: Are Your Customers Leaving You Behind?

The surge of digitalization in Spain and beyond is reshaping consumer habits, with online shopping, entertainment, and even healthcare booming. Businesses must evolve, tapping into AI-powered analytics tools like Intent HQ’s to personalize offerings, engage via preferred channels, and stay ahead of emerging trends. Failing to adapt to the digitized customer risks falling behind in this rapidly changing landscape.

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This conceptual artwork features a diverse range of people partially transformed into digital pixels, set against a modern, technology-driven cityscape.

El auge digital en España: ¿Le están dejando atrás sus clientes?

El auge de la digitalización en España y en otros países está cambiando los hábitos de consumo, con un auge de las compras online, el entretenimiento e incluso la atención sanitaria. Las empresas deben evolucionar y aprovechar las herramientas de análisis basadas en IA, como Intent HQ, para personalizar las ofertas, interactuar a través de los canales preferidos y adelantarse a las tendencias emergentes. Si no se adaptan al cliente digitalizado, corren el riesgo de quedarse atrás en este panorama en rápida evolución.

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Intent HQ Partners with IESE Business School to Create the First Marketing Chair

“The objective of the Intent HQ Chair in Changing Consumer Behaviour is to advance the knowledge about consumers through best-in-class models and processes based on digitally-acquired mass data, while creating an unparalleled test bench where we will be able to test quantitatively different customer models in real-world-environments.” said Prof. Nueno

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