Personalization

Why customer experience optimization is the key to unlocking business growth

In today’s hyper-competitive landscape, consumer expectations on brands continue to soar. This means businesses must seize every opportunity to stand out and drive growth. One key strategy is customer experience optimization, which has become essential for businesses across industries. By leveraging powerful data insights and placing the user at the heart of their operations, businesses […]

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4 key factors you need to make a customer intelligence platform a success

You’ve probably heard the phrase ‘data is the new oil’, which refers to the fact that digital information has become many businesses’ most valuable asset. This is particularly true of the records enterprises hold about their customers, which are often the crown jewels of any brand’s data holdings.  The importance of a customer intelligence platform […]

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The CX Ultimatum for Telcos and CSPs eBook

Telcos are at an inflection point. For years, they’ve faced mounting pressure from better-funded, more innovative tech competitors, and seen a return on investment, profits and market share slowly dwindle.

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Giving Privacy a Human Touch eBook

Telcos are at an inflection point. For years, they’ve faced mounting pressure from better-funded, more innovative tech competitors, and seen a return on investment, profits and market share slowly dwindle.

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Still in the dark ages? Why telco personalization efforts are falling behind

Personalization is vital to any successful telco marketing campaign. In today’s highly saturated market, providers can’t afford to compete solely on price. They must instead forge personal relationships with both new and existing customers in order to secure the greatest possible share of wallet, based on a deep understanding of who these people really are. […]

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Why telcos aren’t doing personalization as well as they think

Most telco marketers recognize the importance of personalization to their efforts. Impersonal, mass market campaigns won’t provide customers with the relevance they demand, leading to lower engagement and poorer return on investment, and professionals know this. But understanding what needs to be done and doing it in a way that actually meets the needs of […]

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Making sustainability matter – why marketing needs to play its part

Customers today care more than ever about the values of the companies they do business with. They want to know the brands they choose are socially and environmentally conscious and will quickly vote with their feet if they think enterprises aren’t doing enough, or aren’t taking the issue seriously.

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